Company: Jeunesse Global, Orlando, FL
Company Description: Jeunesse is a leading network marketing company devoted to encouraging healthy living. Their research focuses on adult stem cell technology, telomeres, DNA repair, and nutrigenomics. Jeunesse is operational in 20 offices around the world; its shipping channels extend to over 90 countries. It offers Distributors multilingual customer service, global enrollment, and the latest in health products.
Nomination Category: Marketing Organization / Professional Categories
Nomination Sub Category: Marketing Executive of the Year

Nomination Title: Creativity Means Doing Things Differently

Tell the story about what this nominee achieved since January 1 2013 (up to 525 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

Creativity means doing things differently.

Jeunesse had a problem. Jeunesse knew it could offer great products and an amazing opportunity to its distributors—but the company needed help telling its story. It lacked a marketing agency. Distributors wanted something different. So the owners listened. They started by hiring one of the most sought after marketers in the industry.

In June 2012, Jeunesse hired their first CMO, Brandon Scott. Before they knew it, Brandon completely restructured a staff of four to a full service ad agency. The company’s entire marketing plan was rebuilt from scratch. No one has come farther in the last 12 months in marketing than Jeunesse.

Here’s why:

•As of 2013, Jeunesse is among the top three fastest growing companies in the direct selling industry.
•Jeunesse climbed 32 spots in Direct Selling News’ Global 100 List in just 12 months.
•Sales have risen dramatically since the company rebranded; 100% growth increase every year since the Team was created.
•Jeunesse closed 2012 at $126 million, but in 2013, yearly sales closed out at $257 million—over double the revenue generated in 2012.
•Before rebranding, Jeunesse grossed $6 million in April 2012. After the rebrand, the company made $16.5 million the following April. Earnings for April 2014 were recorded at $26 million.
•In less than 24 months, the Marketing Team helped the company grow over 300%.
•The results: revenue has doubled since the Marketing Team joined Jeunesse.

Feedback:

“Being the only member from the original creative group, my first thought was, ‘This guy is crazy.’ But we literally saw over a 300% increase in efficiency, productivity, and quality ever since we hired our CMO. We’ve become a better team, plain and simple.”
-Brian Trustman, Sr. Project Manager

“Before rebranding, selling was much harder. Now, it‘s so much easier because we look like a Fortune 500 company. Our brand has defined us. It sets us apart.”
-Theresa Gregory, Million Dollar Earner

“I can’t recall any compliments prior to our rebrand. Now, I’m constantly being told that we have the best in the industry. We were seeing success, but it exploded when we combined proven products with our new state-of-the-art marketing plan. ”
-Wendy Lewis, Co-Founder

Discoveries:

Jeunesse now has the capabilities of delivering Hollywood standard, ultra high-end visual effects, animation, and design, all because of the expertise of a marketing leader that has Fortune 500 experience. The CMO, Brandon, pushes the boundaries as much as he possibly can to raise standards even higher. In fact, he hired two graphic designers straight from college, trained them in-house, and helped turn them into Jeunesse’s top lead designers. The Marketing Agency at Jeunesse has helped growth simply by testing what works and what doesn’t. Here’s the best part: this transformation was accomplished with a staff of less than ten—this is unheard of. The agency is constantly listening to people in the field and looking for ways to improve their skillset. Because of their CMO, they do things differently. When asked about why he joined Jeunesse, Brandon said: “Jeunesse was the classic underdog and it’s been a privilege to help share their story.”

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Provide a brief (up to 100 words) biography about the nominee:

Brandon Scott

The role of CMO is an extremely challenging one; building a global brand and creating tools to help the field sell more products, all while setting the pace of a fast-moving international team requires the right mix of panache and style. Brandon Scott fits the profile. His 15 years of F500 branding, current ownership of a national advertising agency, and 100-hour work week ethics make him one of the most sought after marketers in the industry.

Motion media, visual effects, and editing are his real passions, but a degree from the prestigious ASID accredited Interior Design program at BYU rounds out his formal education. Outside the office, you can find him hurdling park benches and walls while training for any upcoming marathon.