Company: Haystak Digital Marketing, Ft. Myers, FL
Entry Submitted By: Moore & Scarry Advertising
Company Description: Haystak Digital Marketing is the leading provider of digital marketing services to the automotive industry. Haystak’s products and services are used by hundreds of auto dealerships in North America and Europe including numerous publicly traded retailers and Automotive News Top 125 Dealership Groups. Haystak is a Google Adwords Premier SMB Partner and a Microsoft Advertising Authorized Reseller.
Nomination Category: Company / Organization Awards Categories
Nomination Sub Category: Best New Company of the Year

Nomination Title: New Digital Marketing Agency Takes Industry Lead in First Year of Launch

Tell the story about what this nominated organization achieved since January 1 2012 (up to 525 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

Haystak Digital Marketing is a leading provider of automotive digital marketing products and services.  The company's origins can be traced back to Moore & Scarry Advertising's online search marketing platform, Haystak.  In 2011, Moore & Scarry launched the Haystak platform and within only eight months, Haystak became the nation's third largest automotive search provider.  The rapid adoption and success of the platform prompted Moore & Scarry to create a sister company, Haystak Digital Marketing, in early 2012.     
 
Today, Haystak Digital Marketing is a world leader in the retail automotive digital marketing space. Haystak's products and services are used by automobile dealerships and dealer groups across North America and Europe including numerous publicly traded groups and Automotive News Top 125 Dealership Groups. 

Key 2012 Haystak Digital Marketing Growth Statistics:

• Total accounts grew by 400%.

• Work force grew by over 700%.
               
• Revenue grew by 383%.

Haystack Digital Marketing 2012 Accomplishments:

Haystak Digital Marketing was selected as a Microsoft Advertising Authorized Reseller, a testament to Haystak's ability to deliver the most effective Bing and Yahoo! search marketing solutions for their clients.  The agency was one of the first in the industry to become an authorized reseller and dealers benefit from the expertise, technology and Microsoft Advertising support that come with the designation.   

In addition, Google named Haystak Digital Marketing as one of their select Google AdWords Premier SMB Partners. The AdWords Premier SMB Partner program is Google’s designation for their digital advertising partners that have achieved the highest levels of training, performance and customer service.  Google selects AdWords Premier SMB Partners based on stringent qualification criteria, including a proven market track record and the ability to deliver exceptional services to advertisers.

Further, Haystak Digital Marketing was awarded the Google AdWords Premier SMB Partner Award for Highest Customer Satisfaction. The Highest Customer Satisfaction award was based on feedback from their customers across the U.S. and Canada.  In addition, Google published a white paper detailing Haystak's successful work with Asbury Automotive Group, one the nation's largest dealership groups.   

Haystak was also selected as a Chrysler Digital, Digital Advertising Certified Vendor, one of a very select group of companies to receive this distinction.  The Chrysler Digital Certified programs are designed to help dealers advertise in the digital space, increase quality website traffic and expand customer satisfaction through "best in class" certified providers. 

In addition, Haystak Digital Marketing was awarded a 2012 Automotive Website Award (AWA) for Top Rated Multi-Channel Advertising Solution by PCG Consulting. PCG Consulting recognizes the best design, technology and search architecture for automotive website platforms each year.

Further, Haystak completed the launch of the upgraded digital marketing platform, Haystak v.2012.  The upgrades offer new features and functionality designed specifically for auto dealers to increase reach, traffic generation and return on investment.   

Haystak Digital Marketing also sponsored one the industry’s most elite digital learning events of 2012, the Digital Summit at Mountain View, hosted at Google headquarters. The event included world-class speakers, tours of Google and networking opportunities. Over 700 leading dealers requested to attend the event and 120 were selected to participate in this invitation only summit.

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Provide a brief (up to 125 words) biography about the leader of this nominated organization:

With over 15 years of successful traditional and online advertising experience, industry thought leader Duncan Scarry offers automotive dealers insight into the most effective automotive marketing methods.  As founder and CEO of both Moore & Scarry Advertising and Haystak Digital Marketing, he leads two of the fastest growing automotive retail marketing companies in the country, serving top dealerships and groups. Duncan's passion is increasing automotive sales through strategically combining the strengths of traditional and new media.        

In total, Duncan has worked directly with thousands of dealerships, representing the vast majority of domestic and international manufactures, and dealerships of all types and sizes.  A widely sought after presenter and advisor, he has spoken at Toyota Motor Sales eRoundtables, Automotive News Webinars and Digital Dealer Conferences.

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