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ExactTarget, Indianapolis, IN

Gold Stevie Award Winner 2012, Click to Enter The 2014 American Business Awards

Company: ExactTarget, Indianapolis, IN
Company Description: ExactTarget is a leading global provider of cross-channel, interactive marketing software-as-a-service (SaaS) solutions that empower organizations of all sizes to communicate with their customers through the interactive channels they use most – email, mobile, social media and websites. Headquartered in Indianapolis, ExactTarget employs more than 1,100 people around the world
Nomination Category: Company / Organization Awards Categories
Nomination Sub Category: Company of the Year - Computer Software - More Than 250 Employees

Nomination Title: ExactTarget Enters Public Markets, Continues Global Growth in 2012

Tell the story about what this nominated organization achieved since January 1 2012 (up to 525 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

In less than 13 years, ExactTarget has become the largest pure-play marketing software-as-a-service (SaaS) technology company in the world. Powering e-mail and cross-channel digital marketing campaigns for brands like CareerBuilder, Von Maur, Microsoft Corporation and Andretti Autosport, ExactTarget continues to be a global marketing leader.

2012 was historic for ExactTarget with its IPO on the New York Stock Exchange (the largest software-as-a-service IPO in history), continued growth, two product acquisitions, three new international markets and the addition of approximately 500 new employees. 

Here’s a quick overview:

• Growth: Company growth continued at a rapid pace throughout 2012 as ExactTarget reported revenue of more than $292 million, representing 41 percent year-over-year growth. The company’s continued growth positions ExactTarget as one of the top 10 pure play SaaS companies in the world.

• Acquisitions: ExactTarget acquired Atlanta-based marketing automation provider Pardot, an acquisition that extended ExactTarget’s ability to serve both business-to-business and business-to-consumer marketers worldwide.  Additionally, ExactTarget acquired iGoDigital, an Indianapolis-based company offering advanced Website solutions and predictive analytics to ExactTarget’s cross-channel interactive marketing platform. Combined these global acquisitions were the largest in ExactTarget history.

• Global Expansion: ExactTarget continued to expand globally in 2012, opening offices in Munich, Paris and Stockholm.

• Job Growth: ExactTarget added approximately 500 employees in 2012. Headquartered in Indianapolis, the company now employs nearly 2,000 people across the United States, UK, Brazil, Canada, Germany, France, Sweden and Australia.

And finally, ExactTarget is more than just a leading software company. It is a company led by people who believe in giving back. More than 900 global employees have donated their time and talent as part of the employee-led community service group, ExactIMPACT.

In the past year, ExactTarget has garnered a host of awards and accolades including:

• Recognized as a finalist in Forrester Voice of the Customer Award for incorporating customer insights into everyday business decisions
• Named among the fastest growing software companies in Software Magazine’s annual Software 500 ranking of the world’s largest software providers
• Placement in the annual Deloitte Technology Fast 500 listing of America’s fastest growing companies (fifth consecutive year)
• Inclusion on Inc. 5000 listing (sixth consecutive year)
• Named one of the Best Places to Work in America for Recent College Grads by national career services firm Experience for the second consecutive year
• Earned a Silver Stevie Award from the American Business Awards for Contact Center of the Year (Up to 100 Seats) and a Bronze Stevie for Contact Center Management Team of the Year
• President, Technology and Strategy, Scott McCorkle was awarded a Silver Stevie Award from the American Business Awards for Information Technology Executive of the Year
• Co-Founder and CEO Scott Dorsey was awarded Indiana Chamber of Commerce’s Indiana Business Leader of the Year
• Named to the 2012 ‘Best Places to Work’ by the Indiana Chamber of Commerce –the fifth consecutive year for ExactTarget

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Provide a brief (up to 125 words) biography about the leader of this nominated organization:

Scott Dorsey is Chairman and Chief Executive Officer of ExactTarget. Scott is an acclaimed leader who has earned numerous accolades for his business and civic leadership, including 2012 Indiana Chamber of Commerce Business Leader of the Year, 2012 Laureate Central Indiana Junior Achievement Business Hall of Fame, Ernst & Young Entrepreneur of the Year, American Business Awards 2011 Executive of the Year, MS Society Hope Award and Junior Achievement’s Best and Brightest.
 
Scott serves on numerous boards of director, including TechPoint, Indiana Sports Corporation, and the Central Indiana Corporate Partnership.  He is a member of  the Dean's Advisory Council for the School of Informatics at Indiana University and served as Chair for the Marketing and Communications Division for the 2012 Indianapolis Super Bowl Host Committee.