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Legend3D

Gold Stevie Award Winner 2012, Click to Enter The 2013 American Business Awards

Company: Legend3D
Entry Submitted By: MPRM Communications
Company Description: As the largest U.S.-based 3D conversion studio in the film industry, Legend3D, Inc. is a dynamic digital media and visual effects company. Founded in 2001 by Dr. Barry Sandrew, Legend3D utilizes patented 2D-to-3D image conversion technologies to enhance filmmakers’ storytelling by creating the highest-quality dimensional conversions.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Software - Project Management Solution

Nomination Title: Legend3D Conversion Technology

Tell the story about this nominated product or service (up to 500 words). Describe its function, features, benefits, and performance to date.

With the surge in 3D conversion demand in 2011 and more than 25,000 3D screens worldwide, Legend3D, the largest U.S.-based 3D conversion studio in the film industry, has grown from 50 employees in 2009, to more than 800 today. Founded in 2001 by Dr. Barry Sandrew, Legend3D utilizes patented 2D-to-3D image conversion technologies to enhance filmmakers’ storytelling by creating the highest-quality dimensional conversions.

The most experienced 3D conversion company in the industry, Legend3D was pushed to meet increasing studio requests for high-quality 3D at a competitive price. To address this demand—and continue its momentum for rapidly setting the industry standard for 3D conversion —the company invested heavily in R&D efforts geared at creating a product management solution that would enhance the workflow of Legend3D’s propriety conversion services. The company’s highly skilled creative and technical team worked to design a new tracking system to more efficiently manage project demand. As no such solution was available on the market, Legend3D developed an innovative pipeline from the ground-up, creating each specification to streamline business operations. Ensuring the tool could be quickly utilized, the solution was designed all while Legend3D handled time-intensive conversion efforts simultaneously for Hollywood blockbusters such as Transformers: Dark of the Moon, Green Lantern, The Green Hornet, Priest, Conan the Barbarian, Pirates of the Caribbean: On Stranger Tides and The Smurfs.

Completing the product solution, Legend3D implemented the new business management model in 2011, offering the highest quality product with the most competitive pricing. Relying on the upgraded product management solution, the company has converted feature films— including Tony Scott’s famed Top Gun—at a fraction of the cost compared to quotes by other conversion studios.

While the product management solution involves propriety technology, the newly developed process allows Legend3D to deliver incredibly complex scenes—essentially indistinguishable from the camera-captured 3D material—to enhance the art of 3D storytelling. With a streamlined process that enables complex data management, project organization and accurate cost predications, Legend3D is now able to operate more efficiently, while still delivering the highest-quality product.

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Provide a brief (up to 100 words) biography about the leader(s) of the team that developed this nominated product or service:

Barry Sandrew, Ph.D., founder, CCO and CTO of Legend3D, Inc., is a visual effects (VFX) pioneer and digital imaging expert with more than 25 VFX patents and 25 years of feature film and TV experience. With extensive creative and technical talent, Sandrew has successfully built Legend3D into the largest U.S.-based conversion studio.

Prior to founding Legend3D, Sandrew helped start several successful companies in the technology space. Early in his career, he worked at Mass General Hospital and Harvard Medical School as a neuroscientist. He received his doctorate in neuroscience from State University of New York at Stony Brook in 1977.