Company: Northwestern Mutual, Milwaukee, WI
Company Description: Northwestern Mutual has helped clients achieve financial security for more than 155 years. As a mutual company with $1.2 trillion of life insurance protection in force, Northwestern Mutual has no shareholders. The company focuses on its clients and seeks to deliver consistent and dependable value to them over time. Northwestern Mutual offers a holistic approach to financial security solutions.
Nomination Category: Annual Report & Literature Categories
Nomination Sub Category: Best House Organ - Print

Nomination Title: Creative Living by Northwestern Mutual

The date on which this nominated material was first distributed or otherwise made public:
July 2011

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

Striving to be more than a financial partner, Northwestern Mutual (NM) developed Creative Living, a custom, quarterly magazine as a way to build relationships with current and prospective clients.

The 40-year-old publication was recently revamped to appeal to today’s readers by incorporating lifestyle and financial planning articles, tips and advice, and vivid imagery to inspire readers and contribute to an improved quality of life.

In a recent subscriber survey, 94 percent of readers indicated that Creative Living is a favorable representation of NM and 96 percent felt that it is a positive touch-point.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Publisher: Kirsten Helgeson, Northwestern Mutual
Editor: Catherine O'Neill Grace
Managing Editor, Amy Korpi
Art Director: Glenn Pierce, The Magazine Group
Photo Editors: Sara Elder, Ali Southworth
Copy Editor: Tara Kawar
Account Manager: Rhonda Metheny
Project Manager: Connie Otto
Production Artist: Brenda Waugh