Company: Carbonite, Inc., Boston, MA
Company Description: Carbonite is a leading provider of online backup solutions for consumers and small and medium sized businesses. Subscribers in over 100 countries rely on Carbonite for easy-to-use, affordable and secure online backup solutions with anytime, anywhere data access. Carbonite has backed up nearly 200 billion files, restored 7+ billion files and currently backs up more than 300 million files each day.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Software - Cloud Application/Service

Nomination Title: Carbonite Business and Business Premier

Tell the story about this nominated product or service (up to 500 words). Describe its function, features, benefits, and performance to date.

Small Businesses generate tons of business data and rarely have the resources or the time to protect it. Research shows 80%+ of US SMBs see business data as their most valuable asset, nearly half have lost data, 31% feel backup is a hassle, and many use antiquated methods like hard drives and CDs. Furthermore, FEMA has stated that 40-60% of small businesses never re-open after data disasters reinforces that business owners need to protect their data.

As businesses became customers, Carbonite combined its unique approach to consumer cloud backup and intrinsic SMB experience to create Carbonite Business for simple, superior data protection at a price designed for SMB budgets.

Carbonite Business was introduced in June 2011 to bring a cloud backup solution to the market designed specifically for SMBs with flat-rate pricing and a variety of features designed to address their backup requirements, budget restraints, security and accessibility needs.

Traditional backup solutions (flash or external drives) seem relatively easy to set up, but require ongoing supervision, distract from priorities and may not have capacity to back up all a business’ data. Carbonite recognizes the cloud solves these issues and developed disruptive flat-rate pricing models to ensure predictable costs SMBs can plan around, rather than using industry standards charging per computer or per gigabyte (GB) monthly amount. Carbonite Business allows SMBs to back up data from an unlimited number of computers starting at just $229 per year – only 63 cents/day and $300+ cheaper than competitors.

Carbonite Business is intelligently designed, yet easy enough for SMBs to use without wasting resources. The company conducts regular research to learn from SMBs to ensure the product design truly meets their needs and ensures its customers are familiar with the technology by offering a free 30-day free trial.

Carbonite Business laid the groundwork and sets industry standards high for accessible, secure and affordable cloud backup for the small business market. To help SMBs avoid cumbersome processes of manually backing up and storing data offsite, installation for Carbonite Business is fast and easy, and backing up happens automatically and continually in the background. Also notably, cloud solutions eliminate the need for additional hardware investments by SMBs and there are broad energy and cost efficiencies through cloud backup providers.

Advanced features include:

• Web-based administrative dashboard: This simple dashboard can be accessed from any computer connected to the Internet and lets the manager check the backup status for multiple computers, invite new users, monitor the company’s backup storage level and purchase additional storage, if needed.
• Anytime, Anywhere Access: Carbonite Business users can access their backed up files from any Web browser or from a smartphone or tablet.
• External hard drive and NAS (network attached storage) backup: Businesses can add files and folders saved on an external drive to their online backup and also back up their NAS device.
• Windows Server backup: With Carbonite BusinessPremier, users can also back up servers running Microsoft Windows Server 2003, 2008 and 2011.

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Provide a brief (up to 100 words) biography about the leader(s) of the team that developed this nominated product or service:

The Carbonite Business team is comprised of engineers, product managers and executives committed to delivering the best online backup solution to meet the unique needs of small businesses. Small business is in Carbonite’s DNA. Led by six-time entrepreneur and Carbonite CEO David Friend, the team pulled from its online backup and business insights from its journey from start-up to publicly-traded company to deliver Carbonite Business. The team built on the company’s signature ease-of-use to develop a product for small businesses that is intelligently designed, yet easy and affordable enough for small businesses to use without wasting resources.

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