Company: Lisa Tener, Saunderstown, RI
Entry Submitted By: Melissa Sones Consulting
Company Description: Lisa Tener's book development business is the nation's cutting-edge company when it comes to writing books and using them as powerful marketing tools. Founded in 2005, it now serves 1000s from executives to doctors via teleseminars, workshops and other products world-wide. It is the go-to company in the ultra-fast-growing field of book-writing from ebooks to traditionally published ones.
Nomination Category: Marketing Professional / Organization Categories
Nomination Sub Category: Marketer of the Year

Nomination Title: Lisa Tener, Founder, Bring Your Book To Life Program

Tell the story about what this nominee achieved since January 1 2011 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

Lisa Tener develops the only marketing tool on the planet that actually generates even more marketing tools, all high-quality and successful. Lisa Tener runs one of the leading book development businesses, having given birth to a much-vaunted marketing tool called Bring Your Book To Life.

Through the BYBTL Program, business people from finance to medicine to philanthropy have written books "they never knew they had in them"; signed contracts with major houses; received six-figure advances; won top industry awards; become "media magnets" and lined up enough book sales, speaking engagements and product extensions to create new businesses and/or to leave the ones they're in for something they like much better.

2011 was Lisa Tener's Banner Year. It was the year she overhauled the Bring Your Book To Life Program creating an entirely new Product consisting of two key components:

1) a "pre-work" Program/Book and CD titled Quick Start to Kick-Start Your Book; and
2) a second 140-page and 8-CD compendium titled Inspiration to Author in 8 Weeks. The Two-Part Program stands alone in offering a razor-sharp focus on the Book as Marketing Tool.

This includes the audience (demographics, psychographics, focus groups); the results you want; the pitfalls (especially for busy business people); and building a platform including on/offline publicity, launches, Web strategy and a social media campaign. Her trusted advisor is Rusty Shelton, who has created them for many New York Times bestsellers. Along the way, Lisa Tener takes her busy clients from the germ of an idea to written manuscript to proposal to agent and/or to selling/marketing the book themselves.

The Program is available via workshop and self-study course, but in 2011 Lisa Tener chose the Teleseminar. Lisa Tener alone adopted technology that is unheard of in publishing. The technology allowed teleseminar participants to break into tiny groups, to create "community"- and to actually hear each other speak, something impossible with facebook groups and even rare or difficult in a typical teleseminar or webinar. If a participant shows Lisa Tener a few chapters, she'll insist they double as articles and the titles work for branding; hand in the final manuscript and she'll explain leveraging it via a business plan with a marketing component. No wonder the teleseminar is now the most popular, her most recent drawing 1000-plus from London to Sydney. Lisa Tener's client base nearly tripled since 2007, no matter a $3000 - $5000/each price tag. As client Carrie Barron, a psychiatrist, said "Lisa Tener is masterful at the business of writing."

All the while in 2011 Lisa Tener overcame an illness that sidelined her for over a month. It became grist for her story-telling consultation and proved her team, which prepared her biggest marketing effort while she was recuperating.

So in this age of "Bookmania" Lisa Tener is the leader of the pack. If you want to grow your business - perhaps your life - via a book of high-quality, she is the go-to marketer and hers is the go-to Marketing Tool.

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Provide a brief (up to 100 words) biography about the nominee:

Lisa Tener began her book development company in 2005 after working for PG&E, Fidelity Investments, attending business school at MIT and serving as Executive Director of Hospitality Homes, which she built into a national model. She merged her interests in writing and business in the form of a book development company with a strategic business plan, rapidly increasing profits and a product base that helps entrepreneurs grow businesses by effectively using the Book as a Marketing Tool. Thousands attend her seminars; her client based has nearly tripled. She has appeared on ABC World News Tonight and in Glamour, among others.