Marketing Awards Stevie Winners
Marketing Awards Category Stevie® Award Winners
Stevie Award winners in these categories were announced across two awards banquets: June 18, 2012 in New York and September 17, 2012 in San Francisco.
The following awards were announced at the ABA's awards banquet in New York on June 18, 2012.
Marketing Campaign of the Year - Accounting
GOLD STEVIE WINNER:
American Institute of CPAs (AICPA), Durham, NC: ThisWayToCPA
SILVER STEVIE WINNER:
AICPA, New York, NY: 360 Degrees of Taxes
Marketing Campaign of the Year - Automotive & Transport Equipment
GOLD STEVIE WINNER:
MediaCom, New York, NY: Search Strikes Back
SILVER STEVIE WINNER:
Team Velocity Marketing, Dulles, VA: Integrated Targeted and Digital Marketing Express Trade Program Campaign
BRONZE STEVIE WINNER:
Mindshare, New York, NY: Range Rover Evoque Launch Campaign
Marketing Campaign of the Year - Banking
GOLD STEVIE WINNER:
First Niagara Bank, Buffalo, NY: Free ATM
SILVER STEVIE WINNER:
ING DIRECT, Wilmington, DE: Electric Orange Fee vs. Free
Marketing Campaign of the Year - Business Services
GOLD STEVIE WINNER:
Slack and Company, Chicago, IL: Google Analytics Premium
SILVER STEVIE WINNER:
EMKAY Inc., Itasca, IL: Unwire My Fleet
BRONZE STEVIE WINNERS:
Accenture, Chicago, IL Accenture Marketing Campaign- Business Services
Monitronics International, Dallas, TX: ISC West - You Have a Mission campaign
Monitronics International, Dallas, TX: Join Forces
Marketing Campaign of the Year - Consumer Products (including Food & Beverage)
GOLD STEVIE WINNER:
Jacobs Agency, Chicago, IL: PUREFRUIT™ Monk Fruit Extract Product Launch
SILVER STEVIE WINNER:
Slack and Company, Chicago, IL: Fellowes Shredders — Bred to Shred
Marketing Campaign of the Year - Diversified Services (including Real Estate)
GOLD STEVIE WINNER:
LifeLock, Tempe, AZ: LifeLock Relentless Army
SILVER STEVIE WINNER:
Medtech, Atlanta, GA: Medtech's Marketing Campaign
BRONZE STEVIE WINNER:
Farbman Group, Southfield, MI: Farbman Group Fisher Retail
Marketing Campaign of the Year - Financial Services & Insurance
GOLD STEVIE WINNER:
Crispin Porter + Bogusky, Boulder, CO & Digitas, New York, NY: Small Business Gets An Official Day
BRONZE STEVIE WINNERS:
Blue Shield of California, San Francisco, CA: “Amazingly Likeable Videos”
Columbia Management, Boston, MA: Columbia Management: A Way of Working that Works
Marketing Campaign of the Year - Health Products & Services
GOLD STEVIE WINNER:
Health Partners, Philadelphia, PA: KidzPartners Fitness Ads
SILVER STEVIE WINNER:
Global Experience Specialists (GES), Las Vegas, NV: IDEXX: Helping Veterinarians Thrive Via Experiential Integration
BRONZE STEVIE WINNERS:
Quality Systems, Inc., Irvine, CA: Quality Systems' NextGen’s Clever Wordisms
Robert Wood Johnson University Hospital, New Brunswick, NJ: Robert Wood Johnson University Hospital Marketing Campaign
Marketing Campaign of the Year - Hospitality & Leisure
GOLD STEVIE WINNER:
Leisure Care, Seattle, WA: Five-Star Fun Ad Campaign
SILVER STEVIE WINNER:
Expedia Media Solutions, Bellevue, WA: Expedia Media Solutions Makes Cooperation Go Viral
Marketing Campaign of the Year - Manufacturing
GOLD STEVIE WINNER:
Siemens Industry, Inc., Alpharetta, GA: Energy Efficiency Estimator Campaign
Marketing Campaign of the Year - Non-Profit Organizations
GOLD STEVIE WINNER:
MWW, East Rutherford, NJ: MoMath Ramps Up the Birth of MoMath
SILVER STEVIE WINNER:
The Henker Group, Easton, MD: Talbot & Dorchester County Health Departments Social Norms Marketing Campaign
Marketing Campaign of the Year - Transportation
GOLD STEVIE WINNER:
MWW, East Rutherford, NJ: JetBlue’s Flight Plan: Preserving Its Direct Relationship with Pilots
SILVER STEVIE WINNER:
The Port Authority of New York & New Jersey, New York, NY: America's Front Door - We Make a Big World Smaller
BRONZE STEVIE WINNER:
EMKAY Inc., Itasca, IL: Unwire My Fleet
Business-to-Business Advertising Campaign of the Year
GOLD STEVIE WINNER:
Accenture, Chicago, IL: Accenture High Performance Delivered Brand Campaign
SILVER STEVIE WINNER:
Blue Coat Systems, Sunnyvale, CA : New sensibilities campaign
BRONZE STEVIE WINNER:
Quality Systems, Inc., Irvine, CA: Quality Systems' NextGen’s Clever Wordisms
Business-to-Business Marketing Campaign of the Year
GOLD STEVIE WINNER:
Crispin Porter + Bogusky, Boulder, CO & Digitas, New York, NY: Small Business Gets an Official Day
SILVER STEVIE WINNERS:
American Express, New York, NY: Big Break for Small Business
Extraprise, Boston, MA: Extraprise on Behalf of Elsevier
Lantronix, Inc., Irvine, CA: Lantronix' xPrintServer Marketing Campaign
BRONZE STEVIE WINNERS:
Accenture, Chicago, IL: Accenture Marketing
Psion, Mississauga, Canada: Psion's Demand Better Campaign
VerticalResponse, San Francisco, CA: VerticalResponse Gives the Gift of Everything Holiday
Consumer Advertising Campaign of the Year
GOLD STEVIE WINNER:
Fathom Communications, Chicago, IL: Meet The Energy Bills
SILVER STEVIE WINNER:
LifeLock, Tempe, AZ: LifeLock Relentless Army
Consumer Marketing Campaign of the Year
GOLD STEVIE WINNER:
K'NEX, Hatfield, PA: K'NEX Mario Kart Wii Building Set product launch campaign
SILVER STEVIE WINNER:
Outsell LLC, Minneapolis, MN: Outsell Chevy Calendar Year End Drip Email Campaign
Mobile Marketing Campaign of the Year
GOLD STEVIE WINNER:
MediaCom, New York, NY: Mobile Strikes Back
SILVER STEVIE WINNER:
ING DIRECT, Wilmington, DE: iAd
BRONZE STEVIE WINNERS:
ICMA-RC, Washington, DC: ICMA-RC's Mobile myAccount Feature
Isagenix International, LLC. Chandler, AZ: Guidebook App for Isagenix Celebration Event
Online Marketing Campaign of the Year
GOLD STEVIE WINNER:
InterContinental Hotels Group (IHG), Atlanta, GA: IHG's 'Best Price Guarantee' Online Marketing Campaign
SILVER STEVIE WINNERS:
American Express, New York, NY: Big Break for Small Business
IgnitionOne, New York, NY: Extended Stay Hotels’ Integrated Online Marketing Campaign
MediaCom, New York, NY: Search Strikes Back
Morpheus Media, New York, NY: NARS Holiday 2011 Online Campaign
BRONZE STEVIE WINNERS:
ING DIRECT, Wilmington, DE: Black Friday Sale
Mindshare, New York, NY: Range Rover Evoque Launch Campaign
PM Digital, New York, NY: Growing Non-Brand Paid Search using an Offline Zip Model
Spruce Media, San Francisco, CA: Spruce Media and One Kings Lane Campaign
The Port Authority of New York & New Jersey, New York, NY: Travel Industry “THINK Stewart” E-blast
Retail/Merchandising Marketing Campaign of the Year
GOLD STEVIE WINNER:
Group360 Worldwide, St. Louis, MO: 7UP Latin Grammy Promotion
SILVER STEVIE WINNER:
ING DIRECT, Wilmington, DE: Gift of Saving for Kids
Small-Budget Marketing Campaign of the Year (<$3 million)
GOLD STEVIE WINNER:
ING DIRECT, Wilmington, DE: MONEY Pre-Reg Facebook Page
SILVER STEVIE WINNERS:
Lantronix, Inc., Irvine, CA: Lantronix' xPrintServer Launch Campaign
Pacific Life, Newport Beach, CA: Pacific Life's Helping Clients Put the 'I' Back in Income" Marketing Campaign"
BRONZE STEVIE WINNERS:
Arketi Group, Atlanta, GA: Knowlagent is Productivity Plus
MAC Presents, New York, NY: AT&T and Samsung Present Keith Urban Get Closer 2011 World Tour
TelecityGroup, New York, NY: TelecityGroup's T-Shirt Tweet Game
Viral Marketing Campaign of the Year
GOLD STEVIE WINNER:
Restaurant.com, Arlington Heights, IL: Restaurant.com’s Viral Marketing Campaign – Feed It Forward
Marketing or Advertising Agency of the Year
GOLD STEVIE WINNER:
Network9, New York, NY: Network9
SILVER STEVIE WINNER:
Jacobs Agency, Chicago, IL: Jacobs Agency
BRONZE STEVIE WINNERS:
PM Digital, New York, NY: PM Digital Marketing Agency of the Year
RateSpecial Interactive, Pasadena, CA: RateSpecial Interactive
Marketing Department of the Year
GOLD STEVIE WINNER:
iolo technologies, Los Angeles, CA
SILVER STEVIE WINNERS:
LifeLock, Tempe, AZ
Network9, New York, NY
Nutricap Labs, Farmingdale, NY
BRONZE STEVIE WINNERS:
MWW, East Rutherford, NJ
NIIT Technologies Inc, Atlanta, GA
PetRays Veterinary Telemedicine Consultants, The Woodlands, TX
Marketing Team of the Year
GOLD STEVIE WINNER:
Nutricap Labs, Farmingdale, NY: Nutricap Labs' Web Marketing Team
SILVER STEVIE WINNER:
PetRays Veterinary Telemedicine Consultants, The Woodlands, TX: PetRays Marketing Team
BRONZE STEVIE WINNERS:
LifeLock, Tempe, AZ: LifeLock Relentless Army Team
MediaCom, New York, NY: MediaCom's Volkswagen Search Team
Sundance Vacations, Wilkes-Barre, PA: Sundance Vacations' Shamokin Marketing Team
Marketing Executive of the Year
GOLD STEVIE WINNER:
Aprimo, Indianapolis, IN: Lisa Arthur, Chief Marketing Officer
SILVER STEVIE WINNERS:
Accenture, Chicago, IL: Teresa Poggenpohl, Managing Director - Global Image
Crocs, Inc., Niwot, CO: Andrew Davison, Chief Marketing Officer
BRONZE STEVIE WINNERS:
AMAX, Fremont, CA: Julia Shih -- Out of the Box
LifeLock, Tempe, AZ: Marvin Davis, CMO
Network9, New York, NY: Carmen Yazejian, Founder/President
NIIT Technologies Inc, Atlanta, GA: Aninda Bose, Head, Strategic Sales and Marketing
Nutricap Labs, Farmingdale, NY: Andrew Goldman, Director of Online Marketing
Marketer of the Year
GOLD STEVIE WINNER:
Lisa Tener, Saunderstown, RI: Lisa Tener, Founder, Bring Your Book To Life Program
SILVER STEVIE WINNERS:
LifeLock, Tempe, AZ: Erick Dickens, Director of Product Marketing
Murray Resources, Houston, TX: Keith Wolf, Vice President of Marketing
BRONZE STEVIE WINNERS:
Pioneer Financial Services, Kansas City, MO: Randy Freese, Director of Marketing
Spend Radar, Chicago, IL: Joy McCaffrey, Senior Product Marketing Manager
VSD, LLC, Virginia Beach, VA: Joel Throckmorton, Marketing Manager
The following award was presented at the ABA's new product & tech awards banquet in San Francisco on September 17, 2012.
Marketing Campaign of the Year - Aerospace & Defense
GOLD STEVIE WINNER:
Global Experience Specialists (GES), Las Vegas, NV: Bell Helicopter