Best of the ABA Awards
Introduced in 2012, the Best of the ABA Awards are five best-of-competition prizes that will awarded to the organizations that submit the best body of work to the competition, in their own name or in the names of one or more clients. Beginning in 2013, the winners of these prizes will be awarded the new Grand Stevie Award trophy.
Organization of the Year: Will be awarded to the organization with the highest overall point total in the ABAs. The organization may be large or small, public or private, for profit or non-profit.
Public Relations Agency of the Year: Will be awarded to the PR agency network or shop with the highest overall point total, earned in its own name or in the name of one or more clients.
Marketing Agency of the Year: Will be awarded to the marketing services agency network or shop with the highest overall point total, earned in its own name or in the name of one or more of its clients.
Interactive Services Agency of the Year: Will be awarded to the web, interactive, app development, etc. services firm with the highest overall point total, earned in its own name or in the name of one or more clients.
Top 10: Will be awarded to the 10 organizations with the most award points in the 2013 ABAs.
These awards cannot be applied for directly. Winners will be determined by a points system based on the total number of awards won in the ABAs, with a
Gold Stevie win counting for 3 points, a Silver Stevie for 2 points, and a Bronze Stevie counting for 1.5. Points cannot be counted more than once in calculating Best of the ABA winners (i.e., points won by an agency in its client's name cannot be counted a second time in the agency's name).
Best of the ABA winners will also be awarded the exclusive right to use a unique Best of the 2013 ABAs logo.
Winners of the Best of the ABA Awards in 2012 were:
Organization of the Year: LifeLock, Tempe, AZ. With 61 total points, LifeLock was the most honored organization in the 2012 ABAs.
Public Relations Agency of the Year: MWW, East Rutherford, NJ. MWW offices across the U.S.A. won a total of 32 points for nominations in their own name or in the names of their clients.
Marketing Agency of the Year: Slack and Company, Chicago, IL. Slack earned 16 points, tops among all marketing services agencies in this year's ABAs.
Interactive Services Agency of the Year: BGT Partners, Miami, FL. With 11.5 points, BGT Partners is the most honored of this year's field of interactive agency contestants.
Top 10: After the winners of the above prizes, the following organizations earned the most award points in the 2012 ABAs:
1. Quality Systems, Inc., Irvine, CA (49.5 points)
2. John Hancock, Boston, MA (36)
3. Nutricap Labs, Farmingdale, NY (32.5)
4. PetRays Veterinary Telemedicine Consultants, The Woodlands, TX (32.5)
5. VerticalResponse, San Francisco, CA (30)
6. iolo technologies, Los Angeles, CA (25)
7. Accenture, Chicago, IL (22)
8. Achievers, San Francisco, CA (10)
9. DRC, Reston, VA (18)
10. American Institute of CPAs, Durham, NC (16)
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