 Company: ADT, Boca Raton, FL
Company Division/Group: ADT Security Services, N. America
Company Description: ADT is the world’s largest electronic security provider. In North America, ADT provides electronic security services to nearly five million commercial, government and residential customers. ADT North America has more than 23,000 employees at approximately 220 locations in the U.S. and Canada.
Nomination Category: Live Event Awards Categories
Nomination Sub Category: Best Internal Recognition/Motivational Event
Nomination Title: ADT Club Excellence
1. The date on which this nominated production was first presented:
January 1, 2009 production began. Actual event took place on January 2010.
2. Briefly describe the nominated event's communications objectives and how it met those objectives (up to 500 words). After this description, provide URLs to online photographs, video clips, press clippings, etc. that will portray the event for the judges. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
ADT is the leading electronics security provider in the world and in North
America is comprised of approximately 23,000 employees across 220 locations.
Club Excellence is ADT’s premier recognition and rewards program. Employees who
earn Club Excellence honors win a trip for two to an exciting destination where
they enjoy an array of recognition activities, a business meeting, and
entertainment. Every team member has the opportunity to earn a spot at Club
Excellence by living the ADT Values, serving as great examples to others, and
establishing the benchmark for excellence within his or her area of the
business. Over 700 people (winners, guests, hosts and staff) make up the Club
Excellence experience. Each year, Club Excellence travels to a different
destination, and for Club Excellence 2009, hosted January 2010, the winners
traveled to an all-inclusive resort in Punta Cana, Dominican Republic.
There are two main objectives to Club Excellence: To recognize and reward top
performers and motivate employees to deliver strong results. By communicating
criteria for Club Excellence throughout the year, and showcasing the
destination, employees are regularly reminded that if they perform their best,
they may have the opportunity to join this exclusive trip. Criteria have been
built to ensure employees from all areas of the business are eligible. This
includes metrics within the different sales organizations (five categories),
operations and corporate/support staff. The top statistical winners in each
category are recognized at the Club Excellence event as Eagle Award winners,
and are awarded medallions to wear during the event to evidence their elite
status.
Club Excellence planning begins approximately one year in advance, with several
key phases: selecting the destination; aligning selection criteria metrics to
reflect the current year’s targets; developing a communications plan; reviewing
nominations and selecting winners; and organizing the event and travel
logistics.
Like most other organizations, ADT felt an impact from the economic downturn;
however, ADT’s leaders unanimously agreed that Club Excellence should not be
cancelled as eliminating this program could impact morale and performance.
Despite a 20% decrease in budget, survey results indicated the overall
experience of Club Excellence was not impacted. This year’s event had a survey
response rate of 46%. Of the respondents, 100% were “Extremely Satisfied /
Satisfied” with the overall program (compared to 98% for previous Club
Excellence event held in Jamaica). One of the main objectives of Club
Excellence is to motivate top performers to continue delivering strong
results. This year’s event succeeded in that with 94.5% of respondents stating
that the opportunity to attend Club Excellence motivates them to perform even
better. In addition to being recognized formally in general company
communications and during the trip, winners also have the unique opportunity to
meet and build relationships with leaders of the organization – all of which
attend Club Excellence as “hosts.”
Access overview presentation at:
http://tyco.dfc3.com/rd.php3?col=ADT+Club+Excellence-27
When page opens, click on green plus (+) sign at the top of page. Then
click "Donwnload Now" on bottom right.
Access recap video: http://thestevies.com/ABA10Attachments/ADT/ADTvideo.wmv
3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Travel: ITA Group
Staging & Production: CondorCom and J&S
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