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Company: Creative Channel Services, Los Angeles, CA
Company Description: Through our proprietary CyberScholar Retail Network® and exclusive retailer partnerships, Creative Channel Services’ retail marketing solutions accelerate our clients’ sales performance by connecting their brands with more than 15,000 stores and 175,000 retail professionals who recommend and sell products to up to 3,000,000 shoppers each day.
Nomination Category: Web Awards / Web Site & Blog Craft & Function Categories
Nomination Sub Category: Best Training Site

Nomination Title: The New CyberScholar.com Retail Learning Site

1. When was this site or blog first published?

Jan. 7, 2010

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:

http://www.cyberscholar.com

-- To efficiently and effectively deliver product information, messaging and
learning incentives from leading manufacturers of consumer electronics and home
appliance products to retail salespeople across the U.S.
-- To inform, train, motivate and positively affect the selling behavior of
retail salespeople
-- To improve the ability of retail salespeople to answer product questions and
match consumer needs with appropriate products, thereby increasing customer
satisfaction

Achievements:
CyberScholar.com is the No. 1 electronics retail-training site, reaching 100,000
salespeople in over 10,000 stores with product information from 50+
manufacturers. More than 4.82 million training engagements/completions were
logged through the site in 2009.

3. List the appropriate creative and production credits for this entry:

Agency: Creative Channel Services (CCS), Los Angeles
(All are CCS employees)

Creative Services
Todd Routson: Senior Manager
Jeannine McHenry, Senior Graphic Designer
Sheldon Schwartz, Interactive Developer

Technology
John Bjerke, Vice President, Technology
Information Technology
Mike Moreno, Director
Randy Cheung, Database Administrator
Rad Geyzer, Network Administrator
Dan Moran, Chief Database Architect

Interactive Services
Robert Carman, Director
Max Bolotnikov, Interactive Services Manager
James Carey, Interactive Services Manager
Alvin Chan, Interactive Services Manager
Gary Lara, Interactive Services Manager
Silver Ng, Interactive Services Manager
Irina Roytman, HTML Developer
Henry Tanuwidjaja, Interactive Services Manager

Learning Development
Andrea Lipton, Director, Learning Development
Jaclyn Roco, Coordinator, Learning Development

Marketing and Corporate Development
George Plumb, Executive Vice President & Chief Marketing Officer
Mark Boeder, Director, Marketing
Lee Hanson, Director, Product Strategy
Kristopher Mora, Marketing Analyst
Irina Ozernoy, Communications Manager Emeritus
Lourdes Vasquez, Customer Service Coordinator

Program Development
Tanja Byler, Program Development Manager
Sara Chapin, Director, Program Development
Ann Libadisos, Program Development Coordinator
Trevor Murphy, Program Development Manager
Jo Rogers, Program Development Manager
Ryan Shaw, Program Development Manager
Zach Teymoorian, Program Development Manager