 Company: Viewpoints Network, Chicago, IL
Company Division/Group: ML Marketing & Communications
Company Description: Viewpoints Network is a social technology and media company that helps leading retailers and brands build online communities and motivate social influencers to drive sales, customer insights and advocacy. The company operates two businesses: The Viewpoints Technology Platform, a hosted technology service and Viewpoints.com, a leading user reviews and advice website.
Nomination Category: Web Awards / Web Site & Blog Categories
Nomination Sub Category: Retail
Nomination Title: Sears' MySears Online Community
1. When was this site or blog first published?
May, 2009
2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:
Sears Holdings has a longstanding commitment to interacting with and responding
to its customers. To that end, the company developed the MySears
http://www.mysears.com online community to better engage and understand their
customers, the products they buy, and their experiences at the retail giant.
Today, MySears is one of the largest and most advanced retailer-specific
communities on the
Internet, combining social features such as friending, blogs, discussions,
commenting, private messaging, photos, reputation and rewards, and connections
to popular social networks, with important customer feedback opportunities
including reviews, ideas, and Q&A. MySears engages more than one million
visitors monthly.
3. List the appropriate creative and production credits for this entry:
Technology Platform - Viewpoints Network; Viewpoints Technology Platform
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