 Company: XPLANE, Portland, OR
Company Description: Founded in 1993, XPLANE is an information design consultancy that drives better results for many of the world’s leading organizations through visual thinking and design.
Nomination Category: Advertising Awards/Design Craft & Technique Categories
Nomination Sub Category: Best Animation/Illustration in a Campaign
Nomination Title: UNICEF Education Series
1. The date on which this nominated campaign was first run, aired, or otherwise made public:
September 2009
2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):
http://clients.xplane.com/unicef/XPLANE-UNICEF_CFS_EIE_ads.pdf
To support UNICEF communication efforts around the topic of education and gender
equality, XPLANE was charged with developing a set of infographics to be used as
ads, with the objective of creating better understanding on the subjects of:
•Education in Emergencies and Post-Crisis Transition Series
•Child-Friendly Schools Series
The infographic ads were designed to be flexible enough to meet a variety of
needs and proposed uses including:
•Outreach to development professionals (including those in academia, development
agencies, civil society and government; through events, information portals and
journals)
•Outreach to the UNICEF family of staff and National Committees
•Website placement and for presentations
•Print placement of message advertisements
The series has enjoyed widespread positive feedback and support.
3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Information design firm: XPLANE
Art director: Scott Matthews
Illustrator: Chris Roettger
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