 Company: Blue Shield of California, San Francisco, CA
Company Description: Our corporate mission is to provide Californians with access to high- quality health care at a reasonable price. Our values encourage innovation so that we can be a catalyst for constructive change. Our mission and values are embodied in our proposal to guarantee health coverage for all Californians, the first time a major health plan has called for universal coverage.
Nomination Category: Advertising Awards Categories
Nomination Sub Category: Insurance - Campaign
Nomination Title: Shield Helps Campaign
1. The date on which the media element(s) in this entry was first run, aired, or otherwise made public in the U.S.A.:
September 21st-30th 2009
2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):
Objective for Shield helps campaign: Increase brand awareness, build
reputation, and boost overall positive impression of Blue Shield of California
to drive purchase consideration and gain market recognition for making health
insurance easier. We met these objectives through media vehicles and
advertisements.
3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Advertising Agency: Taxi/New York
Client: Blue Shield of California
Director, Brand Strategy & Advertising: Sue DeLeeuw
Corporate Advertising Manager: Lisa Chapman
Art Director Manager: Silvia Illingworth
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