Company: SiBEAM, Sunnyvale, CA
Entry Submitted By: Stearns Johnson
Company Description: SiBEAM is the first to build 60GHz chipsets using standard CMOS technology and is a global leader semiconductor implementation for the distribution and presentation of HD content in the CE and PC markets. The company was founded in 2004 and is headquartered in Sunnyvale, California.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Media & Entertainment

Nomination Title: SiBEAM, Inc’s WirelessHD® Semiconductor Solutions

Tell the story about this nominated product or service (up to 500 words). Describe its function, features, benefits, and sales to date. You may include hyperlinks to product photos and data sheets. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

Imagine the day consumers have the highest quality HDTV in their living rooms,
free of unsightly cords, high-definition content streaming wirelessly.  No
cables, just one universal remote, and the quality guarantee from the names
consumers trust, like LGE, Toshiba, and Panasonic.

Today is the day imagination becomes reality.  Founded in 2004, SiBEAM is a
pioneer in semiconductor solutions, providing the HD quality today’s finicky
consumers demand wirelessly.  SiBEAM’s groundbreaking SB9120/SB9110 WirelessHD™
HRTX Transmit and SB9121/SB9111 WirelessHD HRRX Receiver chipsets with
OmniLink60™ technology take consumers beyond the standard HD experience. They
allow the simple and swift wireless transfer of movies, TV shows, and personal
media between gadgets like Blu-ray players and HDTVs.  SiBEAM uses 60GHz
technology, delivering the fastest data transfer in the business at wireless
data rates of 4Gbps, without degradation in quality or interruption of content.

At the 2008 Consumer Electronics Show, SiBEAM announced the availability of its
WirelessHD chipsets.  One year later, wireless communication of HD content came
to fruition at CES 2009, where SiBEAM announced its chipsets entered volume
production and are featured in flagship products from leading CE manufacturers
including LG, Panasonic, Toshiba and Gefen.
*              Panasonic showcased their VIERA Z1 54-inch Plasma HDTV.
http://www2.panasonic.com/webapp/wcs/stores/servlet/prModelDetail*storeId=11301&catalogId=13251&itemId=322752&modelNo=Content01072009012646554&surfModel=Content01072009012646554
*              LG announced their lines of LHX LCD and LH-85 LCD televisions featuring a
separate media box that streams the highest quality HD content from various
sources wirelessly to the display.
http://www.lge.com/about/press_release/detail/21064.jhtml
*              Gefen’s Wireless for HDMI 60Ghz Extender delivers HDMI at 1080p full HD,
sending uncompressed video from a source to the display wirelessly.
http://www.gefen.com/kvm/news/view-news-item.jsp*news_item_id=139
*              Toshiba highlighted their REGZA LINK (HDMI-CEC) adapter based on SiBEAM
technology, allowing the transfer of lossless, uncompressed HD A/V and data
between devices. http://www.toshiba.co.jp/about/press/2009_01/pr0701.htm

What else sets SiBEAM apart from the rest of the wireless pack*
*              Interference free. SiBEAM’s chips transfer wireless data even when someone
stands in front of the receiver, promising fast transfers even in a crowded room.
*              Lightning Speeds.  SiBEAM’s WirelessHD solutions provide 4Gbps actual data
rates, over ten times faster than any of today’s wireless technologies.
*              Lowest cost. SiBEAM was the first to produce 60GHz chipsets using a
cost-effective manufacturing technique called CMOS, helping CE and PC
manufacturers achieve mass market pricing for their systems.
*              Security. Due to the nature of 60GHz, SiBEAM’s chipsets are optimized for
in-room vs. multiple room wireless transmission ensuring personal media is kept
within consumers’ homes, away from neighbors and strangers.
*              Partners. SiBEAM is a founding member of the WirelessHD Consortium, which
includes Broadcom, Intel, LGE, NEC, Panasonic, Philips Samsung, Sony and Toshiba
as charter members. WirelessHD is devoted to creating a global wireless standard
for home multimedia, revolutionizing the compatibility between wireless consumer
electronic devices.

SiBEAM’s technology changes the way consumers experience entertainment by
simplifying the digital living room, enhancing the quality and simple
installation of the home entertainment experience.

The future of SiBEAM’s 60GHz technology lies in a variety of electronic devices
– from laptops to smartphones, docking stations to cars – for cutting edge
wireless and personal area networking.

List hyperlinks to any online news stories, press releases, product reviews, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

 “Tech Trends '09: HDTV Unplugged”, Sound & Vision
http://www.soundandvisionmag.com/features/3153/tech-trends-09-hdtv-unplugged.html

“Cutting the cord: the state of wireless HD video links”, Ars Technica
http://arstechnica.com/gadgets/news/2009/02/cutting-the-cord-the-state-of-wireless-hd-video-links.ars

“SiBEAM's WirelessHD chipsets enter into mass production”, EngadgetHD
http://www.engadgethd.com/2009/01/13/sibeams-wirelesshd-chipsets-enter-into-mass-production/

“60 GHz gains traction at CES”, Rick Merritt
http://www.eetimes.com/news/latest/showArticle.jhtml*articleID=212800003

“CES 2009: Wireless In-Room, In-Home HD Video Readied”, TWICE
http://www.twice.com/article/CA6628193.html

“WirelessHD promises to rid home theaters of unsightly cords”, Industry Standard
http://www.thestandard.com/news/2009/01/08/if-its-same-room-its-connected-your-hdtv-wirelesshd-roll-out-ces

“CES overview: trends for this year’s technology”, VentureBeat
http://venturebeat.com/2009/01/14/ces-overview-the-pervasive-trends-for-this-years-technology/

“Panasonic officially premieres Z1 wireless HDTV”, EngadgetHD
http://www.engadgethd.com/2009/01/08/panasonic-officially-premieres-z1-wireless-hdtv/

“Panasonic and Samsung Pony Up for SiBEAM”, New York Times
http://dealbook.blogs.nytimes.com/2008/12/02/panasonic-and-samsung-pony-up-for-sibeam/

Provide a brief (up to 100 words) biography about the leader(s) of the team that developed this nominated product or service:

Chinh Doan, Vice President, RF & Analog Design, Co-Founder
Doan leads the digital IC team. Doan also led the research and development
effort at the Berkeley Wireless Research Center (BWRC) from 1999 until the
founding of SiBEAM in December 2004, exploring the limits of standard digital
bulk-CMOS technology for use at frequencies above 20GHz, focusing on 60GHz.
Prior to his work at the BWRC, Doan worked as an engineer for Teradyne in their
Analog Design Group and at Agilent Technologies as a Microwave Design Engineer.
 Doan received a M.S. in Electrical Engineering and Computer Science from the
University of California Berkeley and B.S. in Electrical Engineering from the
California Institute of Technology.
Sohrab Emami, Chief Architect, Co-Founder
Sohrab Emami leads the SiBEAM team who designs and implements the very complex
integrated millimeter wave circuit blocks.  Prior to co-founding SiBEAM, he
focused 5 years of research and development at the Berkeley Wireless Research
Center (BWRC) on the design and modeling of 60 GHz CMOS transceiver circuits for
high data rate wireless applications, prior to co-founding SiBEAM.  Prior to his
work at the BWRC, Emami was co-founder of KARA-Systems, Inc. where he was
responsible for development of control systems and instrumentation utilized in
industrial markets. Emami received an M.S. in Electrical Engineering from the
Tokyo Institute of Technology and B.S. in Electrical Engineering from Sharif
University of Technology.
John LeMoncheck
President and Chief Executive Officer
John LeMoncheck is the President and CEO of SiBEAM. LeMoncheck hails from
Silicon Image where he was vice president of CE and PC/Display business and was
responsible for all product, market and business strategy development and
execution including leading the company’s efforts to promote worldwide adoption
of HDMI. Prior to Silicon Image, LeMoncheck was VP of software and systems
engineering for TeraLogic (purchased by Zoran), directing all platform and
software implementations for TeraLogic's digital television solutions.
LeMoncheck earned his BSEE from U.C. San Diego and spent several years
researching VLSI for imaging and pattern recognition applications during his
graduate studies at Caltech.
John Marshall
Vice President of Sales & Marketing, Co-Founder
President, WirelessHD, LLC
John Marshall is responsible for SiBEAM's product and market vision and manages
marketing, business development and sales. Since SiBEAM’s inception, Marshall
also led the formation of the WirelessHD™ special interest group focusing on A/V
networking and currently serves as the president of WirelessHD, LLC. Prior to
joining SiBEAM, Marshall served as vice president of marketing and business
development at 2Wire, Inc., a leading broadband services platform developer,
supporting its growth from first product to market leadership on over $150M in
worldwide revenue. Marshall holds a B.A. from Northwestern University and MBA
from the University of Michigan's Ross School of Business.