Company: Beth Israel Deaconess Medical Center
Company Description: Each year, about a quarter million patients and their families count on Beth Israel Deaconess Medical Center. We have assembled surgical and clinical expertise second to none, have a state-of-the-art trauma center, developed sophisticated minimally invasive techniques, and called on innovative training and technology to ensure the highest level of patient safety and quality of care.
Nomination Category: Creative Categories
Nomination Sub Category: Creative Professional of the Year

Nomination Title: Jaime Lyons, Senior Interactive Producer

Tell the story about what this nominee achieved since January 1 2008 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

In 2007, the marketing climate of Boston’s medical community was on the verge
of change and new web technologies had not yet been tapped by area competitors.
BIDMC found itself in a unique position to adjust its marketing strategies and
shift the focus of its Web site towards consumers and the needs of patients and
web visitors.

Jaime Lyons, Senior Interactive Producer has worked tirelessly for over a year
to create a new Web site for BIDMC. Her creativity, Web design experience, and
marketing know-how helped her to orchestrate and see through an intense
redesign process from start to finish.

Here are some of the steps Jaime undertook to complete the project:
•             Leading the effort to engage the help of a cutting-edge Web agency.
BIDMC enlisted the help of Big Bad, Inc., Boston-based interactive agency with
a specialty in educational institution Web sites.
•             Discovery- learning the needs of our community. BIDMC performed a
series of in-depth discovery meetings, focus groups and user tests. 
•             Forming a Web team within the Marketing department. Jaime formed a team
of 5 employees to focus efforts to the new site; the Web Marketing team was
born.
•             Creating a clear organization of content for the new Web site. Months
were spent on creating an information architecture (content blueprint) that
would allow users to find any content they needed with only a few clicks.
•             Developing a design that emulates the BIDMC brand. Jaime worked with
Big Bad create an inviting design that truly represents BIDMC.
•             Planning and managing for utilizing Web 2.0 tools and future
technologies. Utilizing new technologies was a major component of bringing a
new Web site to fruition. Jaime managed all departmental teams, including the
Web marketing team, Information systems, outside vendors and the design firm
Big Bad, Inc.
•             Migrating content from the old Web site to the new. Content was
restructured to make the most searched information more easily accessible. A
Web team of 5 worked day and night to transition content from the old site to
the new. Jaime worked alongside her team, often putting in 65-80 hour work
weeks.
•             Hospital-wide participation. Jaime played a fundamental role in
choosing and implementing a content management system (CMS) that was
comprehensive and intuitive enough for a beginner Web editor, yet flexible
enough for a Web designer. Jaime and her team trained all 225 Web editors from
around the entire hospital.
•             Delivering the project on time and to budget. Due to Jaime’s creative
and open management style, the project was delivered on time and to budget. 

Redesigning this Web site with over 50,000 pages of content was surely a
project of great magnitude, one of the largest to ever come from the marketing
department at Beth Israel Deaconess Medical Center. Through Jaime Lyons’
leadership, the end result is a Web site that truly represents what BIDMC is: a
compassionate, caring place to receive world-class health care.

List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

http://cs.bidmc.harvard.edu/blogs/bidmctoday/archive/2008/09/16/web-team-prepares-for-new-site-launch.aspx

Provide a brief (up to 100 words) biography about the nominee:

As the Senior Interactive Producer at Beth Israel Deaconess Medical Center in
Boston, Jaime is responsible for the strategic development and maintenance of
the internal and external BIDMC Web sites. With the help of a small team of Web
professionals, Jaime led the redesign of the external Web site and is currently
leading the intranet redesign project as well. The end product will position
BIDMC as a nationwide leader in interactive hospital Web marketing and
communication.