Ralphs Grocery

Company: Ralphs Grocery Company, Compton, CA
Company Description: Grocery company with consumer retail stores, warehouses, and manufacturing facilities serving Southern California.
Nomination Category: Video and Film Categories
Nomination Sub Category: Internal/Employee Communications

Nomination Title: It's a Wonderful Ralphs

The date on which this nominated production was first distributed or otherwise made public:

October 21, 2008

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL for an online version of your production if applicable:

Goal:  Raise our holiday customer service scores thereby increasing holiday
sales.

Approach:  As part of a holiday message to improve our customer service scores,
this video uses an inspiring spin on the holiday classic, “It’s A Wonderful
Life,” to communicate the daily value and importance of our Customer 1st
Strategy during the holidays and beyond.

Result: This warm and uplifting call-to-action was responsible for a
significant improvement in our holiday customer service scores and sales.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Internal Production Company:  RTV / F4LTV
Executive Producer: Dan Sackenheim
Writer: Dan Sackenheim
Director: Dan Sackenheim / Michael Rodrigues
Director of Photography: Michael Rodrigues
Graphic Designer: Michael Rodrigues
Editor: Michael Rodrigues