The 1st Movement

Company: The1stMovement
Company Description: The1stMovement is a digital communications agency advancing multimedia through strategy, creative and technology expertise. We build brand awareness, community and commerce for some of the world’s most renowned brands.
Nomination Category: Interactive Multimedia Categories
Nomination Sub Category: Sales

Nomination Title: Adobe Interactive Guide

The date on which this nominated production was first distributed or otherwise made public:

December, 2008

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Provide here the URL of your nominated production:

http://adobeinteractiveguide.adobe.com
Partnering with long-standing client, Adobe, we recently launched the Adobe
Interactive Guide, a powerful sales tool designed to enhance productivity and
effectiveness across the global sales organization.

Since its launch in December 2008, hundreds of sales rep from Adobe's global
sales force have installed and used the application to quickly find up-to-the
minute product information and content has been translated to five languages and
more to come.  Before launching this new application, Adobe sales teams relied
on a frequently updated series of documents to learn about new product features
and pricing information, but enhancing, distributing, and printing these PDF
files was incredibly time-consuming, wasteful, costly and
inefficient.Adobe called it "one of the greenest products they have ever
developed", the application ensures anywhere, anytime, information access to
Adobe sales force around world.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Client: Adobe Systems
Agency: The1stMovement
Creative Director: David Schell
CTO: Ming Chan
Programmer: Bryan Encina
Programmer: Bryan Yen
Producer: Tadeo Gonzalez