Company: Creative Channel Services, Los Angeles, CA
Company Description: Creative Channel Services (CCS) is an integrated retail marketing agency focused on helping manufacturers & retailers improve sales performance by creating influence at the point of sale. CCS' integrated solutions include field sales & marketing, training development and interactive services. Established in 1995, CCS is a subsidiary of Omnicom Group Inc.
Nomination Category: Web Site & Blog Craft & Function Categories
Nomination Sub Category: Best Training Site

Nomination Title: Best Buy Learning Lounge

When was this site or blog first published?

On September 30, in partnership with Best Buy, Creative Channel Services
launched Learning Lounge, an innovative learning community with interactive
product information, elearning, Wiki and online message boards, blogs, social
networking, and other media for all 100,000+ Best Buy retail employees at more
than 950 stores nationwide. 

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:

http://www.bestbuylearninglounge.com
Best Buy Learning Lounge is the next generation of employee training for a new
generation of retail sales associates, with the most comprehensive learning
resources of any retail training site in the industry. The Learning Lounge
program is linked through the Best Buy Employee Toolkit in-store and is also
accessible to employees anytime and anywhere. With its interactive and
collaborative “social e-learning” features, Learning Lounge revolutionizes how
training is approached at retail.

List the appropriate creative and production credits for this entry:

The site was designed and developed in-house at Creative Channel Services.
Creative Services: Todd Routson & Jeannine McHenry
Technology: Robert Carman, Alvin Chan, Max Bolotnikov, Mike Moreno
Program Development: Tanja Lainerberger