Company: American Chemical Society (ACS), Washington, DC
Entry Submitted By: Levine & Associates, Inc.
Company Description: With more than 154,000 members, ACS is the world’s largest scientific society and one of the world’s leading sources of authoritative scientific information. A nonprofit organization, chartered by Congress, ACS is at the forefront of the evolving worldwide chemical enterprise and the premier professional home for chemists, chemical engineers and related professions around the globe.
Nomination Category: Web Site & Blog Categories
Nomination Sub Category: Non-Profit Organizations

Nomination Title: ACS Petroleum Research Fund

When was this site or blog first published?

November 2009

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:

http://www.acsprf-ar.org/
For years, PRF published detailed project compendiums—dense reference books and
CD-ROMs with limited distribution.

We aimed to engage a much larger audience of potential funders, research
institutions, and allied corporate interests. We created an engaging front-end
online user experience with Flash video, highlighted researcher stories, and
featured reports.

Incorporating a back-end database system for content updates, the scalable
website serves as a repository for hundreds of current and past reports.
Detailed user tracking helps to assess expansion of the site and its strategic
use. The result is tremendous growth in visibility and engagement with a
broader, more beneficial audience.

List the appropriate creative and production credits for this entry:

Marco Javier, Senior Creative Strategist