Entergy Corporation

Company: Entergy Corporation
Company Description: Entergy owns and operates power plants with approximately 30,000 megawatts of electric generating capacity, and it is the second-largest nuclear generator in the U.S. Entergy delivers electricity to 2.6 million utility customers in Arkansas, Louisiana, Mississippi and Texas. Entergy has annual revenues of more than $10 billion and approximately 14,000 employees.
Nomination Category: Web Site & Blog Categories
Nomination Sub Category: Utilities

Nomination Title: Entergy's 2007 Online Annual Report

When was this site or blog first published?

June 2008

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:

Communications Objectives: to create an online version of the annual report
that remained faithful to the look and feel of the print version and to
incorporate interactive and multimedia features to engage viewers. Flash
content was integrated into the report to enhance and complement the static
content. The URL is http://entergy.com/2007AR

List the appropriate creative and production credits for this entry:

Benoit Design and Peter Mayer Advertising