Company: MSA
Company Description: MSA manufactures and markets respiratory protection, head/eye/face protection, thermal imaging cameras, gas detectors, fall protection, and ballistic vests. Since 1914, MMSA’s high-quality in-house promotional materials reach firefighters, police officers, soldiers, construction contractors, infrastructure engineers, retailers, and more worldwide.
Nomination Category: Corporate Literature Categories
Nomination Sub Category: Best Marketing or Sales Brochure or Kit

Nomination Title: Custom Fall Protection Products

The date on which this nominated material was first distributed or otherwise made public:

January 30, 2009

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

Our goal was to provide customers with a visually appealing—even fun—
interactive product introduction.

Most launches are released in easily-overlooked folders; this kit was enclosed
in an intentionally nonstandard-sized box.

The chameleon logo served three purposes: it embodied the “changeability” of
the product and enabled us to feature a vivid array of colors that attract
attention (an essential element) while serving as an example of the kit’s
webbing options. The cut-out nature of the design provided a depth that lured
in the viewer.

Since customers typically breeze over extensive text, we used graphics whenever
possible to illustrate our points.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Client: MSA
Designer: Mark Hall/Debbie Skatell
Photographer: John Tallent
Writer: Kimberly Lewis
Product Manager: Marc Harkins