John Hancock Annuities

Company: John Hancock Annuities, Boston, MA
Company Description: John Hancock Annuities is a top-tier annuity provider in the financial services marketplace, offering retirement solutions with lifetime guarantees.
Nomination Category: Corporate Literature Categories
Nomination Sub Category: Best Marketing or Sales Brochure or Kit

Nomination Title: Advisor of Choice Kit

The date on which this nominated material was first distributed or otherwise made public:

July 2008

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

Studies have shown that as investors near retirement, 77% would be willing to
move all of their assets to one advisor as part of their retirement plan.  The
Advisor of Choice campaign helps advisors capitalize on this statistic, by
providing tools designed to help advisors review their clients’ current
investment strategy and making recommendations on how to best consolidate
assets.  The tools in the Advisor of Choice kit include customizable letters
and worksheets, as well as client-friendly marketing materials designed to help
advisors better communicate with their clients, and establish themselves as
their clients’ #1 retirement income resource.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

John Hancock Annuities Marketing team