Company: Specialized Marketing Services, Inc., Irvine, CA
Company Description: SMS is a direct-response advertising company that builds each client’s business by converging direct marketing with branding and multi-channel communications strategies that result in measurability and ROI.
Nomination Category: Advertising/Design Craft & Technique Categories
Nomination Sub Category: Best Design

Nomination Title: Vu Executive Kit

The date on which this nominated ad was first run, aired, or otherwise made public:

May 4, 2008

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

LG launched its first touch screen mobile phone into AT&T, and wanted to mark
this milestone with a launch kit that captured the essence and features of the
phone: touch screen, sleek design and advanced technological features that
related directly to the techno “must have” lifestyle target.  SMS exceeded all
these objectives by designing a kit that visually and sensorially highlighted
the main feature of the phone, the touch screen. The kit was coated with a
thermo ink that was heat sensitive so when “touched” would reveal all the
techno features of the product. Additionally, the kit contained a sleek and
modern gift, pin art, that when “touched” would reveal the object that was
implanted in the piece. Further prior to kit distribution, the gift was
indented with the name of the phone to provide even more product recall to
drive awareness and purchase.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Creative Director - Jeff Love
Art Director - Eric Bingham