Company: Booz Allen Hamilton
Entry Submitted By: Studio D11
Company Description: Booz Allen Hamilton, a leading strategy and technology consulting firm, works with clients to deliver results that endure. Every day, government agencies, corporations, institutions, and infrastructure organizations rely on Booz Allen’s expertise and objectivity, and on the combined capabilities and dedication of our exceptional people to find solutions and seize opportunities.
Nomination Category: Advertising Categories
Nomination Sub Category: Business Services - Campaign

Nomination Title: Ready for What's Next Advertising & Communications Campaign

The date on which the media element(s) in this entry was first run, aired, or otherwise made public in the U.S.A.:

June 2008

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

Our goal was to create an integrated campaign with the foundation to have
impact across our consulting business and staff. Our key objectives were to
support the Booz Allen brand, be true and deliver on a promise, be market
driven, capitalize on our unique value proposition, and be differentiating for
3-5 years. The first priority was a market shaping initiative for the Defense
sector, then we built extensions for other markets and the firm at large.  Our
outcomes were widespread execution of the campaign, with placements across
media and execution in public forums such as boozallen.com and the firm’s
tradeshow program, and a comprehensive marketing toolset for staff.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Marketing Director - Suzanne Piner, Booz Allen Hamilton
Creative Director - Michael Gallagher, Porter Novelli