Company: George P. Johnson, Auburn Hills, MI Company Description: Established in 1914, GPJ is one of the foremost experience marketing agencies in the world. Named one of Advertising Age’s “Top 25 Marketing Agencies” and with 24 offices around the world, it provides a full suite of relationship-building event, exhibit and live experience solutions to Fortune 500 companies worldwide. Nomination Category: Live Event Categories Nomination Sub Category: Auto Show
Nomination Title: Camp Jeep New York 2007
- The date on which this nominated production was first presented:
April 6, 2007
- Briefly describe this entry's communications objectives and how it met those objectives (up to 100 words). Provide a URL for an online overview of your auto show, if applicable:
Chrysler wanted to enhance the overall attendee experience of their Camp Jeep New York program, increase participation, product awareness and sales.
An authentic Jeep environment transformed 11th Avenue in New York into an off- road driving course. Bringing the mountains to the city, the environment sprawled across 30,000 square feet, featured eight different driving surfaces and an 18+ foot-high vertical climb over Jeep Mountain. This course enabled attendees to experience the ultimate test drive including water fording, ground clearance, articulation, traction and maneuverability demonstrations. CJNY reached 42,288 people via vehicle rides, rock climbing wall, kid’s course, video games and photo zones.
http://www.jeepprojects.com/comment.php?comment.news.52
- List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Agency- George P. Johnson, Auburn Hills, MI Client- Chrysler LLC Designer- Paul Hemsworth Art Director- Mike Waraniak Account Manager- Sarah Frantz Production Manager- Roger Sovis Event Services- Mike Borkowski
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