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George P. Johnson

Company: George P. Johnson, Auburn Hills, MI
Company Description: Established in 1914, GPJ is one of the foremost experience marketing agencies in the world. Named one of Advertising Age’s “Top 25 Marketing Agencies” and with 24 offices around the world, it provides a full suite of relationship-building event, exhibit and live experience solutions to Fortune 500 companies worldwide.
Nomination Category: Live Event Categories
Nomination Sub Category: Auto Show

Nomination Title: Camp Jeep New York 2007

 

  1. The date on which this nominated production was first presented:

    April 6, 2007

  2. Briefly describe this entry's communications objectives and how it met those objectives (up to 100 words). Provide a URL for an online overview of your auto show, if applicable:

    Chrysler wanted to enhance the overall attendee experience of their Camp Jeep 
    New York program, increase participation, product awareness and sales.

    An authentic Jeep environment transformed 11th Avenue in New York into an off-
    road driving course. Bringing the mountains to the city, the environment
    sprawled across 30,000 square feet, featured eight different driving surfaces
    and an 18+ foot-high vertical climb over Jeep Mountain. This course enabled
    attendees to experience the ultimate test drive including water fording, ground
    clearance, articulation, traction and maneuverability demonstrations. CJNY
    reached 42,288 people via vehicle rides, rock climbing wall, kid’s course,
    video games and photo zones.

    http://www.jeepprojects.com/comment.php?comment.news.52

  3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

    Agency- George P. Johnson, Auburn Hills, MI
    Client- Chrysler LLC
    Designer- Paul Hemsworth
    Art Director- Mike Waraniak
    Account Manager- Sarah Frantz
    Production Manager- Roger Sovis
    Event Services- Mike Borkowski