Company: ASSA ABLOY Americas, New Haven, CT
Company Description: ASSA ABLOY is the global leader in door opening solutions, dedicated to satisfying end-user needs for security, safety and convenience. The Group has about 30,000 employees with over 100 companies located in 40 countries. ASSA ABLOY Group brands offer door locking solutions from mechanical locks and security doors, to state-of-the-art electromechanical locks for access control.
Nomination Category: Video and Film Categories
Nomination Sub Category: P.R.: Other

Nomination Title: ASSA ABLOY Saarinen Sponsorship Video

1. The date on which this nominated production was first distributed or otherwise made public:

   January 31, 2007

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Provide the URL of an online version of your production, if applicable:

   http://www.facebook.com/pages/Washington-DC/Eero-Saarinen-Shaping
   -the-Future-Sponsored-by-ASSA-ABLOY/11216964233?ref=ts
   
   ASSA ABLOY, the global leader in door opening solutions, entered into a global 
   sponsorship on behalf of the brands owned by the company. This sponsorship is 
   of an architectural exhibition titled: Eero Saarinen: Shaping the Future. The 
   goals of the video were to communicate who Eero Saarinen was, why he is 
   significant and why ASSA ABLOY is involved in this type of traveling exhibition.
   
   This PR tool targeted for use by ASSA ABLOY’s sales team and architectural 
   representatives, has successfully educated not only themselves about this 20th 
   century architect but the external architectural community about the event.

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

   Sturtevant Productions, Inc
   Bedford, NY
   Tim Sturtevant - producer/director
   Neil Needleman - creative director