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 Company: TurnHere, Inc., Emeryville, California
Entry Submitted By: LaunchSquad
Company Description: TurnHere, Inc. is a leading platform for online video production and provides studio-quality Internet video advertising and distribution for companies in a wide range of industries. The company leverages its network of more than 3,200 professional filmmakers to create affordable Internet videos that deliver emotionally engaging and authentic content to the right audiences.
Nomination Category: Web Site Categories
Nomination Sub Category: Video
Nomination Title: TurnHere's BookVideos.tv website
- When was this web site first published?
May 1, 2007
- Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):
http://www.BookVideos.tv—the first book-centric video site created by TurnHere and
supported by multiple publishers including Simon & Schuster and Chronicle Books
to name a few—offers narrative-style author videos that engage readers and
maximize readership. The TurnHere-produced videos tell the "story behind the
story" of favorite works. Viewers can learn about authors, watch book previews,
share and discuss topics with friends, add books to popular social networks,
embed the videos on their Web site and purchase them online. Bookvideos.tv
allows readers to learn about what motivates their favorite authors, while
providing publishers with an engaging new advertising medium.
- List the appropriate creative and production credits for this entry:
All videos on BookVideos.tv are shot and produced by TurnHere, Inc., the leading
platform for online video production, by order of individual publishing houses.
TurnHere leverages its growing network of more than 3,200 filmmakers across 50
countries to create the videos for participating BookVideos.tv publishers, as
well as videos for many other industry verticals. TurnHere created and launched
the BookVideos.tv site in conjunction with Simon & Schuster in May 2007. The
site was expanded to include multiple publishers in November 2007.
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