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 Company: Molecular, Watertown, MA
Company Description: Molecular is the Internet advisor that helps results-driven companies transform their business online through expertise in strategy, technology and experience design. Since 1994, Molecular has directed successful Web initiatives for top companies, including Reebok, Nikon, Talbots and HumanaOne. Molecular has offices in Boston, New York and San Francisco.
Nomination Category: Web Site Categories
Nomination Sub Category: Product Information
Nomination Title: NikonUSA.com Web Site Redesign
- When was this web site first published?
February 27, 2008
- Briefly describe this nomination’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):
http://www.nikonusa.com/
Nikon engaged Molecular to formulate their online strategy and vision, as well
as redesign the NikonUSA.com site to “make it easier to do business with
Nikon”. Molecular began with extensive research that culminated into four
customer personas which were used to develop the Web experience. Next,
Molecular established a solution for the new NikonUSA.com where customers can
learn, explore, and get inspired. The site uses stunning photography and 3D
flash to emphasize the creative potential of Nikon products while providing
customers complete product information. Using a unique filter tool,
photographers at every level can easily browse products.
- List the appropriate creative and production credits for this entry:
Darryl Gehly Executive Vice President, Molecular
Ujjal Sanyal Senior Consultant, Program Management, Molecular
Raphael Chun Principal Consultant, Experience Design, Molecular
Josh Manton Principal Consultant Engineering, Molecular
Kim Weller Director, Creative Services, Molecular
Ricardo Salema Assistant Art Director, Molecular
Vicki LeMay Consultant Program Manager, Molecular
Kevin Sardinha Strategy Consultant, Molecular
Anna Marie Bakker Director of Communications, Nikon
Joe Ventura Corporate & Internet Communications Manager, Nikon
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