Company: Molecular, Watertown, MA
Company Description: Molecular is the Internet advisor that helps results-driven companies transform their business online through expertise in strategy, technology and experience design. Since 1994, Molecular has directed successful Web initiatives for top companies, including Reebok, Nikon, Talbots and HumanaOne. Molecular has offices in Boston, New York and San Francisco.
Nomination Category: Web Site Categories
Nomination Sub Category: Product Information

Nomination Title: NikonUSA.com Web Site Redesign

1. When was this web site first published?

   February 27, 2008

2. Briefly describe this nomination’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

   http://www.nikonusa.com/
   Nikon engaged Molecular to formulate their online strategy and vision, as well 
   as redesign the NikonUSA.com site to “make it easier to do business with 
   Nikon”. Molecular began with extensive research that culminated into four 
   customer personas which were used to develop the Web experience. Next, 
   Molecular established a solution for the new NikonUSA.com where customers can 
   learn, explore, and get inspired.  The site uses stunning photography and 3D 
   flash to emphasize the creative potential of Nikon products while providing 
   customers complete product information. Using a unique filter tool, 
   photographers at every level can easily browse products. 

3. List the appropriate creative and production credits for this entry:

   Darryl Gehly 	  Executive Vice President, Molecular
   Ujjal Sanyal 	  Senior Consultant, Program Management, Molecular
   Raphael Chun 	  Principal Consultant, Experience Design, Molecular
   Josh Manton 	  Principal Consultant Engineering, Molecular
   Kim Weller 	  Director, Creative Services, Molecular
   Ricardo Salema 	  Assistant Art Director, Molecular
   Vicki LeMay	  Consultant Program Manager, Molecular
   Kevin Sardinha	  Strategy Consultant, Molecular
   Anna Marie Bakker Director of Communications, Nikon	
   Joe Ventura	  Corporate & Internet Communications Manager, Nikon