Company: The Garden City Group, Melville, NY
Entry Submitted By: Walter F. Cameron Advertising
Company Description: The Garden City Group, Inc. (GCG), the recognized leader in legal administration services for class action settlement, Chapter 11 business reorganization and legal noticing programs. With 11 offices coast-to-coast, GCG has the people, experience and resources needed to handle any case. Large. Small. Straightforward. Complex. We target or broaden our efforts, as needed, to suit any situation.
Nomination Category: Web Site Categories
Nomination Sub Category: Overall Design

Nomination Title: The Garden City Corporate Website

1. When was this web site first published?

   September 2007

2. Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

   http://www.gardencitygroup.com/
   The client’s site had several objectives. First was to demonstrate breadth of
   coverage across the US. The panning globe and projecting light beams dramatize
   this message. Because the angle chosen minimizes sparse branch office coverage
   throughout the Middles States, design plays a strategic role in preserving
   message impact. Since GCG sets itself apart by remaining on the cutting-edge of
   technology, ultimately we designed a site that would reflect this sense of
   technological advancement – via dynamic drop-down menus, inclusion of streaming
   video and robust search capabilities. Also important, we wanted a dramatic open
   that wouldn’t take too long to load.

3. List the appropriate creative and production credits for this entry:

   Advertising Agency:  Walter F. Cameron
   Client: The Garden City Group
   Account Director:  Stu Kamen
   Creative Director:  Peter Sussi
   Writer:  Sam Custodio