|
 Company: Diversified Business Communications, Portland, Maine
Company Description: Diversified Business Communications, a division of Diversified Communications, brings buyers and sellers together through award-winning publications, internationally acclaimed trade shows and online media. Headquartered in Portland, Maine, the company has more than 200 employees in offices in Portland; Toronto, Candada; Melbourne, Australia; and Brighton, United Kingdom.
Nomination Category: Web Site Categories
Nomination Sub Category: Event Promotion
Nomination Title: "Look the Biz!" - Microsite with Fashion Tips, Styling Solutions & Office Strategies for Savvy Admins
- When was this web site first published?
January 4, 2008
- Briefly describe this nomination’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):
http://www.lookthebiz.ca
The "Look the Biz!" microsite was developed to generate leads and attendance at
Administrative Professionals Conference (APC) Canada, Canada’s #1 conference
for administrative professionals. With catchy graphics, relevant content, and
a fun, interactive game, the site is accomplishing its mission: Since launching
January 4, 2008, the site has had more than 500 unique visitors. 306 have
provided contact information in order to play the game; 17 administrative
professionals have played the game and registered to attend APC Canada
including 7 who played prior to registering for the event.
- List the appropriate creative and production credits for this entry:
Don Taylor, Project Lead
Angela Coulombe, Website Designer and Developer
Kim Noyes, Game Interface Designer
Mike Gorman, Illustrator
Jamie Schaedel, Technical Director and Project Manager - Dusted Design
Matt King, Interactive Design Director - Dusted Design
Grace Brown, Brand Marketing Manager
Kimberly Law, Content Provider
Tammy McDade, Content Provider
Nicole Correa, Content Provider
Marie Harrington, Content Provider
|
What's New & Different
