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 Company: AICPA, New York, New York
Entry Submitted By: Wunderman, New York, New York
Company Description: The American Institute of Certified Public Accountants is the national, professional organization for all Certified Public Accountants. Its mission is to provide members with the resources, information, and leadership that enable them to provide valuable services in the highest professional manner to benefit the public as well as employers and clients.
Nomination Category: Web Site Categories
Nomination Sub Category: Direct Response
Nomination Title: CPA Student Recruitment Campaign
- When was this web site first published?
2001
- Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):
http://www.StartHereGoPlaces.com
USER NAME: aicpa@stevieawards.com
PASSWORD: aicpa
To increase the number of college accounting graduates and enhance young
peoples’ perception of the CPA profession, the AICPA launched a long-term,
integrated multiple-media Student Recruitment Campaign, Start Here. Go Places.
StartHereGoPlaces.com, the hub of the campaign, actively engages students to
learn about the profession through myriad useful resources; compelling
business simulations; CPA profiles and reality environments; promotions;
interview tips; scholarship information; and a personality test, among others.
Since campaign launch, more than 1 million students have responded, and more
than 500,000 students have registered on the website. The campaign has helped
position accounting as the new number one college major nationwide.
- List the appropriate creative and production credits for this entry:
Advertising Agency/City: Wunderman/New York
Client: American Institute of Certified Public Accountants
Art Director: Tracy Flynn
Designer: Lise Ellingsen
Illustrator: Bentsi Beberashvili
Copywriter: David Augustyn
Production Company/City: Wunderman/New York
Programmer: Tom Fabbricante
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