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Company: Pinpoint Logic Company Description: Pinpoint Logic is a User Experience Design (UxD) group here in the creative environment of Portland, Oregon. We help companies identify opportunities and hidden niches, then design engaging products that fill them. Nomination Category: Web Site Categories Nomination Sub Category: Brand Building/Promotion
Nomination Title: Reed Admissions Haiku
- When was this web site first published?
Thursday, March 27, 2008
- Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):
http://www.pinpointlogic.info/client_files/reed/haiku/
The vignette Flash site replaced an existing video designed for students that had been accepted to Reed College. It was meant to convey the personality and brand of Reed College while providing a wink and a nod to the inside Reed jokes they learned about during campus tours. We used students to convey the Reed brand. The previous work felt like ti could be Any College USA. Reed is a quirky and selective liberal arts college, we attempted to convey that in the microsite/video.
Example student response, "...and the video! love the video! it just totally embodied the whole personality of Reed that I love so much!"
- List the appropriate creative and production credits for this entry:
Firm: Pinpoint Logic Client: Reed College Producer: Dwayne King Creative Director: Beth Perlas Designer: Brandon Sowers Videography: Mitchell Video Productions Inc Editing: Digital Images Ltd.
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