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 Company: Pinpoint Logic
Company Description: Pinpoint Logic is a User Experience Design (UxD) group here in the creative environment of Portland, Oregon. We help companies identify opportunities and hidden niches, then design engaging products that fill them.
Nomination Category: Web Site Categories
Nomination Sub Category: Brand Building/Promotion
Nomination Title: Reed Admissions Haiku
- When was this web site first published?
Thursday, March 27, 2008
- Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):
http://www.pinpointlogic.info/client_files/reed/haiku/
The vignette Flash site replaced an existing video designed for students that
had been accepted to Reed College. It was meant to convey the personality and
brand of Reed College while providing a wink and a nod to the inside Reed jokes
they learned about during campus tours. We used students to convey the Reed
brand. The previous work felt like ti could be Any College USA. Reed is a quirky
and selective liberal arts college, we attempted to convey that in the
microsite/video.
Example student response, "...and the video! love the video! it just totally
embodied the whole personality of Reed that I love so much!"
- List the appropriate creative and production credits for this entry:
Firm: Pinpoint Logic
Client: Reed College
Producer: Dwayne King
Creative Director: Beth Perlas
Designer: Brandon Sowers
Videography: Mitchell Video Productions Inc
Editing: Digital Images Ltd.
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