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 Company: Weber Shandwick, Irving, TX
Company Description: Weber Shandwick is one of the world’s premier PR firms, recently being recognized as Large PR Firm of the Year by PRNews. Within Weber Shandwick exists Visual Communications, a group of experts specializing in branding, design, advertising, collateral work and interactive. Our team was recognized by the American Business Awards in '03 as a finalist for Best Creative Team.
Nomination Category: Corporate Literature Categories
Nomination Sub Category: Best House Organ
Nomination Title: Zookeeper: Journal of the Dallas Zoological Society
- The date on which this nominated material was first distributed or otherwise made public:
Spring, 2007
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):
Our task was to take the new Zoo brand that we developed from a logo/business
card/letterhead system to all marketing elements of the Zoo. This included the
park, the map, and their membership magazine: Zookeeper.
The oversized magazine, the illustrations of the animals, the vibrant colors
and the font system are now more appealing than the original 8.5” x 11” paper
version produced on desktop.
The overall re-branding and marketing effort of the Dallas Zoo has resulted in
their highest attendance ever being recorded in 2007. The membership magazine
is a major contributor to this effort.
- List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Client: Dallas Zoological Society; Art Director: Beth Pedersen; Creative
Director: Ken Maxwell; Designer: Beth Pedersen; Photographer/City: Cathy
Burkey, Dallas; Printer/City: Buchanan Visual Communications, Dallas; Writer:
Susan Eckert
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