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 Company: Wyeth, Madison, New Jersey
Company Description: Wyeth is a global leader in pharmaceuticals, consumer health care products, and animal health care products.. Wyeth's worldwide resources include 52,000 employees, manufacturing facilities on four continents, and a unique research and technology base encompassing small molecules, biopharmaceuticals and genetic engineering.
Nomination Category: Advertising/Design Craft & Technique Categories
Nomination Sub Category: Best Design in a Campaign or Series
Nomination Title: Brain Sparks Campaign
- The date on which this nominated campaign was first run, aired, or otherwise made public:
January 2007
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):
This campaign was formulated to make employees aware of the new idea management
tool that was developed to harness the creative thinking within the company.
The tool allows employees across the globe to enter their ideas which are then
considered by the Global New Products department, which, if developed and
launched, would help drive the division's growth. An awareness campaign was
undertaken to introduce the tool and establish the "Brain Sparks" brand. 141
ideas were submitted by employees not typically involved in innovation or
marketing. Of these, six were considered to have significant sales potential
and were presented to Senior management.
- List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Designer: Jose Flores
Project Manager: Vicki Apisi
Copywriters: Eric Rubin,Karen Koronkiewicz
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