Stevie Awards Update
CXO News
Small Business News

Email Address
Enter Image Text

Company: Y&R, New York, NY
Company Description: Y&R is one of the world's leading marketing communication agencies and is the largest division of Young & Rubicam Brands. Founded in 1923, Y&R was the first agency to be founded by a creative, Raymond Rubicam. Today, the agency's work spans the communications spectrum, including viral, interactive and ambient marketing, integrated with our traditional creative capabilities.
Nomination Category: Advertising/Design Craft & Technique Categories
Nomination Sub Category: Best Animation/Illustration

Nomination Title: Everybody into the Pool

1. The date on which this nominated animation/illustration was first run, aired, or otherwise made public:

   12/30/07

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

   We know that many people see insurance as a gamble where they put money in and 
   only see a return if they experience an unlikely disaster. But insurance 
   enables people to achieve life’s possibilities, or “ifs”. By bringing people 
   together MetLife provides a valuable service for society. MetLife makes dreams 
   possible by allowing people to join a pool and form their own personal safety 
   net.   
     
   So, to demystify insurance, and show that it is not a gamble, the following 
   video was created.  Using a catchy tune and colorful animated images the 
   simple beauty of insurance is made clear. 

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

   CREATIVE DIRECTORS - Agency
   John Bollinger
   Richard Goldstein
   
   WRITTEN BY - Agency
   Jake Holmes
   John Bollinger
   
   PRODUCED BY - Agency
   Alex Gianni 
   
   EXECUTIVE PRODUCERS - Client
   Beth Hirschhorn
   Richard Hong
   Linda Stone 
     
   PRODUCTION COMPANY
   Shilo & Bill Melendez
   
   DIRECTOR - Production Company
   Shilo
   
   CREATIVE DIRECTORS - Production Company
   Andre Stringer
   Jose Gomez
   
   EXECUTIVE PRODUCER - Production Company
   Tracy Chandler
   
   PRODUCERS - Production Company
   Lindsay Bodanza
   Jeremy Yaches