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 Company: Sigma, Oradell, New Jersey
Company Description: Sigma was started in 1986 in Emerson, New Jersey. Today Sigma's 68 people strong and growing everyday. Sigma's been one of Ad Age’s Top 100 ad agencies for three years and BtoB’s Top 50 for the past four. Sigma's unique approach to advertising has built national brands that are top in their categories.
Nomination Category: Advertising Categories
Nomination Sub Category: Best Outdoor Ad Campaign
Nomination Title: Station Domination
The date on which this nominated campaign was first run, aired, or otherwise made public:
September 2007
Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):
See the campaign files at http://thestevies.com/ABA08Attachments/sigma/
This campaigns maintains the “Rugged Original” positioning of Panasonic
Toughbooks, and pays homage to the many instances where a Toughbook endured
extraordinary tests of durability. Toughbooks have been shot at in police gun
battles, brought up Everest, and have amazing water resistance-- and succeed in
turning on afterwards, keeping data intact. The “Legally we cannot say…”
headline describes how Toughbooks withstand those abuses that even our lawyers
are hesitant to brag about.
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Advertising Agency/City: Sigma, Oradell
Client: Panasonic Toughbook
Art Director: Nikolay Nikolov, Heather Canova
Creative Director: Tony Pucca
Designer: Skye Leith
Photographer/City: Stock
Producer: Genevieve Gigi
Writer: Tony Pucca, Chris Newkirk
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