Company: Stinson Partners, Irvington New York
Company Description: Stinson Partners is an independent interactive Advertising Agency featuring the most talented creative and strategic thinkers in digital marketing. Stinson Partners services include: marketing strategy, creative concepting & production, media planning & buying, and search engine marketing services that drive measurable results for leading marketers.
Nomination Category: Advertising Categories
Nomination Sub Category: Best Online Ad Campaign

Nomination Title: Stream GE: Broadcasting ecomagination

1. The date on which this nominated campaign was first run, aired, or otherwise made public:

   Dates: April 9, 2007 through June 30, 2007

2. Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL to the nominated campaign if available. (up to 100 words):

   http://stinsonpartners.net/showcase/American_Business_Awards/online_campaign.html
   
   Campaign Objectives:
   
   - Improve unaided awareness of GE as an “environmentally conscious” company
   - Improve “ecomagination” message association
   - Build website traffic
   
   The 2007 campaign has been one of the most successful interactive campaigns 
   ever conducted by GE. Brand-tracking studies reported: 
   
   - 14% improvement in unaided awareness of GE as an "environmentally conscious" 
   company; 
   - 10.5% improvement in message association.
   
   GE experienced major surges in Web site activity in 2007, compared to 2006: 
   
   - Total site visits increased +357%
   - Total page views increased +137%
   - Total time spent on the site increased +452%, with more than 7 million 
   minutes of user engagement

3. List the appropriate creative and production credits for this entry:

   Tom Beeby; Executive Creative Director - Stinson Partners
   Jed Breger; Media Director - Stinson Partners
   Erika Dutton; Sr. Producer - Stinson Partners
   Ken Schaefer; Sr. Project Manager - Stinson Partners
   Lijo Joseph; Search Marketing Specialist - Stinson Partners
   Diego Canneto; Sr. Graphic Designer - Stinson Partners
   Stuart Meyler; Principal - Stinson Partners
   Michael Clark; Principal - Stinson Partners
   Jennifer Walsh; Global Director Digital Media - GE
   Joe Klicsu; Digital Team Leader - GE