Company: Diversified Business Communications, Portland, Maine
Company Description: Diversified Business Communications, a division of Diversified Communications, brings buyers and sellers together through award-winning publications, internationally acclaimed trade shows and online media. Headquartered in Portland, Maine, the company has more than 200 employees in offices in Portland; Toronto, Candada; Melbourne, Australia; and Brighton, United Kingdom.
Nomination Category: Web Site Categories
Nomination Sub Category: Event Promotion

Nomination Title: "Look the Biz!" - Microsite with Fashion Tips, Styling Solutions & Office Strategies for Savvy Admins

    When was this web site first published?

        January 4, 2008

    Briefly describe this nomination’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

        http://www.lookthebiz.ca
        The "Look the Biz!" microsite was developed to generate leads and attendance at
        Administrative Professionals Conference (APC) Canada, Canada’s #1 conference
        for administrative professionals.  With catchy graphics, relevant content, and
        a fun, interactive game, the site is accomplishing its mission: Since launching
        January 4, 2008, the site has had more than 500 unique visitors. 306 have
        provided contact information in order to play the game; 17 administrative
        professionals have played the game and registered to attend APC Canada
        including 7 who played prior to registering for the event.
         

    List the appropriate creative and production credits for this entry:

        Don Taylor, Project Lead
        Angela Coulombe, Website Designer and Developer
        Kim Noyes, Game Interface Designer
        Mike Gorman, Illustrator
        Jamie Schaedel, Technical Director and Project Manager - Dusted Design
        Matt King,  Interactive Design Director - Dusted Design
        Grace Brown, Brand Marketing Manager
        Kimberly Law, Content Provider
        Tammy McDade, Content Provider
        Nicole Correa, Content Provider
        Marie Harrington, Content Provider