AppAssure

Company: AppAssure, Reston, VA
Company Description: AppAssure Software, founded in 2005 by veterans in the data protection industry, is an industry-leading manufacturer of backup and recovery software. Considered a pioneer of Backup 2.0, AppAssure’s reliable and affordable products protect entire infrastructures ensuring rapid recovery in the event of system failures
Nomination Category: Products & Product Management Categories
Nomination Sub Category: New Product or Service of the Year - Computer Software - New Server Software

Nomination Title: AppAssure's Replay 4 Backup and Disaster Recovery Software

1. Tell the story about this nominated product or service (up to 500 words). Describe its function, features, benefits, and sales to date. You may include hyperlinks to product photos and data sheets. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

AppAssure Software, a Microsoft Gold Certified Partner, introduced Replay 4 in
2009 as a revolutionary new approach to the age-old process of backing up and
recovering mission-critical data for enterprises worldwide. Traditional backup
and recovery technologies limit organizations to once-daily backups that can
take hours to complete (often all night), and hours to restore in the event of a
server failure. This process leaves organizations exposed to the loss of up to
24 hours of data and as much as a full day’s loss of productivity while the
recovery takes place. In contrast, Replay 4 from AppAssure Software completely
eliminates the backup window, reduces the amount of time since the last backup
to just 15 minutes, and enables organizations to restore lost data in as little
as five minutes.

In addition, Replay 4 includes intelligent technology to de-duplicate data,
avoiding the need to backup and recover duplicate copies of files or other data
assets, requiring up to 80% less storage space to perform backups – and saving
organizations tens of thousands of dollars in data storage costs. What’s more,
Replay 4 enables users to remain productive during a live recovery, eliminating
the proverbial “down time” that traditional backup and recovery tools require
when restoring data after a server failure or disaster. This includes e-mail,
databases, Microsoft SharePoint servers, and virtual servers alike. Companies
typically experience a 5x Return on Investment using Replay as an alternative to
their traditional backup and disaster recovery products.

Simply put, Replay 4 is the world’s fastest way to recover from a server
disruption AND the only disaster recovery solution with application-level recall
for high pressure recovery scenarios.

Other companies deliver backup solutions as well, but Replay 4 goes head to head
with the competition on many different levels, including functionality,
reliability, and price point
http://www.appassure.com/it-pros-love-us/appassure-vs-the-competition. In
fact, so many of AppAssure’s clients love Replay 4, that we’ve let them speak
for themselves
http://www.appassure.com/it-pros-love-us/how-i-became-a-backup-hero/. The
pictures they send to us and the stories they tell about how we saved them
sleepless nights give us the motivation to continue.

Nearly 1,000 organizations worldwide have made the switch to Replay from
AppAssure, typically replacing traditional backup tools with Replay’s superior
software capabilities. Over 45 million backups have been performed using Replay
to date.

Replay 4 has received high acclaim, including 2009 Bronze Backup and Recovery
Software Product of the Year by Storage magazine, beating out dozens of
longstanding contenders in this multi-billion dollar industry.
Bain Capital has invested $6 million of venture capital into AppAssure Software
Inc. The company was founded by several former Veritas Software and Symantec
software executives.

2. List hyperlinks to any online news stories, press releases, product reviews, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

Storage Magazine Award:
http://www.appassure.com/appassure%E2%80%99s-replay-4-selected-as-a-backup-product-of-the-year-by-storage-magazine/

Customer case study:
Engineering Firm Reduces Recovery Time from Days to Just Five Minutes After
Replacing Backup Exec with AppAssure’s Replay
http://www.appassure.com/engineering-firm-replaces-backup-exec-recovery-case-study/

Always On Award:
http://www.appassure.com/appassure-software-selected-by-alwayson-as-an-ondc-top-100-winner/

SQL Server Magazine
The Latest Products from AppAssure, ESRI, and Sentrigo
http://www.sqlmag.com/article/sql-server-2000/the-latest-products-from-appassure-esri-and-sentrigo.aspx
http://www.appassure.com/it-pros-love-us/how-i-became-a-backup-hero/

Client keeping 90 days of backup data on 8 TB of disk at its secondary location
without dealing with tapes:
http://searchdisasterrecovery.techtarget.com/news/article/0,289142,sid190_gci1369355,00.html

Greg Shield, Microsoft MVP and VMware vExpert, reviewing Replay 4:
http://www.appassure.com/wp-content/uploads/2009/10/Replay-4-Review.9.09.pdf

3. Provide a brief (up to 100 words) biography about the leader(s) of the team that developed this nominated product or service:

Najaf Husain – Chief Executive Officer, President
With more than 20 years in software business management, Najaf was VP of the
Microsoft Windows Strategy for Veritas Software. Prior to that, he served as
President and GM of Precise SRM, growing the business by over 80% in 18 months,
until its sale to Veritas in June 2003.

Todd Fredrick – Executive Vice President, Sales & Marketing
Todd has over 15 years of experience in managing sales, channels, and technical
organizations. Prior to AppAssure, Todd served as Sales VP for Symantec Inc for
its email archiving product, driving its 100% annual growth rate.